‘Immortals of Aveum’ first look: A little more magic and this might be wonderful It’s a first-person shooter with no guns, built by an independent AAA studio. Jessica Conditt EA When I saw the announcement trailer for Immortals of Aveum in the winter of 2022, I was surprised by my own interest in the … Continue reading Immortals of Aveum developer Ascendant Studios lays off almost half its staff
CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023 by Wayne Friedman , June 23, 2023 A slowdown in streaming platform advertising has amounted to a 20% drop in national TV ad spend/on-air promotion, according to estimates from EDO Ad EnGage. Nearly six months into the year, (January 1-June 23) national TV … Continue reading CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023
AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study by Ray Schultz , June 23, 2023 AI will be the No. 1 spending priority for 47% of technology officers over the next year, according to a study by the CNBC Technology Executive Council. At 21%, AI budgets are more than double … Continue reading AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study
CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Reddit To Launch Karma Kash, Reduce Marketing Swag By Half by Laurie Sullivan @lauriesullivan, May 5, 2023 Reddit’s initiative to help minimize the impact of marketing giveaways and promotional waste, scheduled to launch June 1, will offer a donation to non-profits rather than giving a promotional gift, also known as swag. Karma Kash — the … Continue reading Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Wayne Friedman , March 9, 2023 Fewer TV advertising dollars are expected to be spent in upfront deal-making in this year versus a year ago, according to a new survey from Advertiser Perceptions. Just 49% of more than 300 U.S. marketers and … Continue reading Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals
By Adam Bluestein February 19, 2023 You don’t bet against Zach Weinberg. In 2010, at age 24, he sold Insight Media, the display advertising and exchange bidding company he cofounded with Nat Turner, to Google for a reported $81 million. Their next venture, Flatiron Health, a data-science software company that pioneered the use … Continue reading This startup just raised more than half a billion dollars to change how new drugs get discovered
SoundHound wants to take on Google and Amazon in voice AI Jessica Conditt @JessConditt When it comes to voice recognition software, SoundHound is definitely not as big a name as Google or Amazon — yet. SoundHound has raised $75 million in support of its efforts to create artificial intelligence systems capable of recognizing complex … Continue reading Voice AI company SoundHound has reportedly laid off half its workforce
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds. Chris Wood on November 29, 2022 Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% … Continue reading Over half of marketers are using the metaverse or considering it
Elon Musk has begun his takeover of Twitter Twitter could change dramatically under Musk’s leadership. K. Bell @karissabe Dado Ruvic / reuters After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, … Continue reading Elon Musk is reportedly planning to cut Twitter’s workforce in half
