Jamie NicholJune 23, 2015 Employee workshops range from fall-asleep-boring to over-the-top entertaining. On one hand, you want to make your upcoming workshops as informative as possible without lulling employees to sleep. But if you make workshops too explosive and stimulating, the information will get lost in all of the activity. Fortunately you can find a … Continue reading The 2 Minute Guide To Memorable Employee Workshops
Lisa FurgisonJune 21, 2015 Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled. An autoresponder series is a valuable email marketing tool that gives you … Continue reading Guide To Autoresponders Part 1: Benefits And Welcome Emails
Priya Florence ShahJune 17, 2015 Are the obligatory dimensions for social media images on each channel making you crazy? They’re sure making me nuts. I mean, social media updates happen in real time. Who on earth can remember what dimensions each image should be so it shows up well on Facebook, Twitter, LinkedIn, Google+ etc? … Continue reading The Quick And Dirty Guide To Using Social Media Images
Austin IulianoJune 17, 2015 Ever feel like you’re talking to a wall? Do you hate making blog posts and getting no interaction? How about making a social post that flops? If you’ve had these experiences, you probably haven’t fleshed out your buyer personas. According to Hubspot, a buyer persona is: “A semi-fictional representation of your ideal customer based … Continue reading Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients
Scott HolsteinJune 15, 2015 Franchise businesses are growing at a startling rate, but so are the challenges that come with them. In fact, the gross domestic product of the franchise sector will increase by a projected 5.1 percent in 2015, outpacing the total U.S. GDP, which is expected to increase by only 4.9 percent, according … Continue reading 5-Step Setup Guide to Franchise SEO
Amanda GrinavichJune 12, 2015 Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. I first started using the platform just over a … Continue reading A Newbie’s Guide to Writing AdWords Ads
Michael BirdJune 8, 2015 If you’re new to the digital marketing game, then you’ve probably heard the phrases “lead scoring,” “lead generation” and “lead nurturing” passed around a lot, but not really know what these phrases really mean or how they apply to marketing. In this guide we’ll go through the basics of lead scoring, … Continue reading The Beginner’s Guide To Lead Scoring
Taylor NelsonJune 1, 2015 Since the beginning of this year, Facebook has put more emphasis on their advertising platform. If businesses want to sell their products and be seen on people’s news feeds, they need to either change their Facebook content strategy to show up organically or spend money on Facebook ads. Facebook has a … Continue reading The Beginner’s Guide To Facebook Advertising
Laura HeartMay 30, 2015 Once upon a time back in 2009, infographics were the archetypal victims of their own success. After a few early examples gained extraordinary traction online, internet marketers everywhere jumped on the infographic bandwagon… An infographic history lesson The “original” infographics thrived, offering viewers a visually appealing, high-impact way to digest information. … Continue reading Comprehensive Guide To Infographic Creation And Promotion
Louis FoongMay 29, 2015 Learning to navigate the rules of business and professional etiquette in different situations is a big part of any entrepreneur’s education. The rules for managing a business dinner are different than for a presentation or a casual networking event, and the smart entrepreneur needs to be prepared for each. Similarly, different … Continue reading A Social Media Etiquette Guide for Business (Infographic)
