Stefan Bhagwandin — August 3, 2017 Follow @leanplum — August 3, 2017 Hope you all had a chance to check out our latest webinar, Ideas Worth Pinning. We spoke to John Egan, Growth Engineering Manager at Pinterest, about how the company drives growth on mobile. If you missed the event, don’t worry: you can still … Continue reading The Mobile Growth Strategies Behind Pinterest
Dan Abelow — August 4, 2017 — August 4, 2017 Lesson for Leaders Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. These damage industry leaders along with people’s privacy … Continue reading Lead Exponential Digital Growth Through Publishing and Advertising
Angela Hausman, PhD — August 2, 2017 Follow @MarketingLetter — August 2, 2017 It seems everyone today is talking about growth hacking and a number of firms offer this as a stand-alone strategy. But, the fastest and surest way to grow your business is through data analytics focused on understanding your customer—or, better yet, understanding … Continue reading Growth Hacking: Using Big Data to Generate Bankable Results
Kevin Goldberg — August 2, 2017 Follow @Kevin_Goldberg — August 2, 2017 Podcasts are growing rapidly, insanely even. Due to the minimal barriers of entry, it’s never been easier to create and produce a podcast and make it available for millions of people to listen to. As a result, we have a TON of podcasts … Continue reading The Rapid Growth of Podcast Consumption [Infographic]
Carol Stephen — July 20, 2017 Follow @Carol_Stephen — July 20, 2017 Why Social Media Does Not Correspond to Exponential Growth Recently, someone mentioned an old Faberge shampoo commercial. It reminded me of what people often believe about social media. In the Faberge ad, Heather Locklear says “I’ll tell two friends, and they’ll tell two … Continue reading Why Social Media Does Not Correspond to Exponential Growth
Mathew Heggem — July 17, 2017 Follow @SUMInnovation — July 17, 2017 Recently, I was pondering the gulf that exists between the fantasy of entrepreneurship and the reality. Pop culture portrays entrepreneurs as superheroes. They’re hailed as master innovators; economic revitalizers; and big, bold (and sometimes horribly bad) risk takers. These depictions aren’t incorrect, per … Continue reading Growth, Money, and People Power: Converting Assets Into Opportunities
Dani Avitz — July 14, 2017 — July 14, 2017 FirmBee / Pixabay Here’s a scenario you might be familiar with: a quote you received from a supplier is generating virtual dust in your inbox. You haven’t addressed it because you still need to review your list of current inventory so you can determine what … Continue reading Using Data to Fuel Ecommerce Growth
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. Lori Weiman on July 13, 2017 This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels … Continue reading SEM growth hack #4: Grow ROI with cross-channel optimization
Dhariana Lozano — June 30, 2017 Follow @DhariLo — June 30, 2017 Creating value and offering great information to your audience and potential customers is key in acquiring and retaining your social media following. Creating snackable content is one way to achieve these goals through visuals, drive traffic back to larger pieces of content, while … Continue reading How To Create and Use Snackable Content For Social Media Growth
Adam Hale — July 1, 2017 Follow @adahal — July 1, 2017 Free-Photos / Pixabay In today’s global climate, there are big challenges for ambitious businesses, especially as the growing US skills gap makes it harder to acquire talent and places greater importance on retention in order to sustain rapid growth. For years now, intelligent … Continue reading 4 Ways HR Leaders Can Unlock Business Growth Through People Science
