Microsoft Bing Market Share Grows As Google’s Slightly Declines by Laurie Sullivan , Staff Writer, August 1, 2025 Marketers could see some champagne corks in bottles popping this weekend at the homes of Microsoft executives. We can attribute Microsoft’s gain and Google’s loss to artificial intelligence (AI), according to Microsoft Head of Search Jordi Ribas. … Continue reading Microsoft Bing Market Share Grows As Google’s Slightly Declines
Cost Of Invisible Media Grows Despite Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2025 Performance ads are paid for when specific actions are completed, but many advertising formats require payment even when no one is looking. According to a recent white paper, around 75% of MRC-accredited digital inventory receives zero active attention. For advertisers, when … Continue reading Cost Of Invisible Media Grows Despite Concerns (DD)
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey. Ana Mourão on January 9, 2025 The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the … Continue reading Martech disappointment grows despite increased usage
November 14, 2024 Advance Auto Parts will close 700-plus stores as the list of struggling retailers grows The auto-parts provider is the latest U.S. chain to downsize as consumers spend less due to rising prices. BY Jennifer Mattson Advance Auto Parts, a leading automotive aftermarket-parts provider in North America that serves both professional installers and do-it-yourself … Continue reading Advance Auto Parts will close 700-plus stores as the list of struggling retailers grows
October 11, 2024 7-Eleven will close more than 400 stores as the list of struggling retailers grows The move comes as the convenience store’s parent company tries to stave off a takeover bid from the owner of competing chain Circle K. BY Jennifer Mattson 7-Eleven is closing 444 of its “underperforming” convenience-store locations across North America, … Continue reading 7-Eleven will close more than 400 stores as the list of struggling retailers grows
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY by Laurie Sullivan @lauriesullivan, May 3, 2023 Instacart is building out its retail network initially by adding retailers to its delivery cycle and then supporting retailers with ecommerce through advertisements services. Sprouts Farmers Market, a specialty food retailer, is using part … Continue reading Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
How R&D Investment Grows Your Business Vlada Tselomudrova / 22 Feb 2022 Looking for a competitive edge, many companies from multiple industries are investing in R&D. Standing for research and development; this activity ultimately creates winning opportunities for the companies leveraging it. Let’s find out the R&D investment meaning and the reasons why invest … Continue reading How R&D Investment Grows Your Business
Peter Daisyme December 13, 2021 Entrepreneurs excel at many things: Coming up with innovations and inventions, making it rain with investors, and building strong core teams who believe in the product or service. Nevertheless, they’re not always the best at tracking private equity or understanding their ownership. There’s a simple reason for this, of course. … Continue reading 5 Ways to Responsibly Manage Equity as Your Company Grows
