Tag Archives: Grows

Minnesota advances controversial felony ban on prediction markets as scrutiny grows

Minnesota advances controversial felony ban on prediction markets as scrutiny grows Suswati Basu     Minnesota lawmakers are moving ahead with a proposal that would outlaw most prediction markets, pushing the issue further into the spotlight as similar debates unfold in other states. A key Senate panel this week signed off on Senate File 4511, … Continue reading Minnesota advances controversial felony ban on prediction markets as scrutiny grows

Online sports betting grows rapidly as concerns about risks rise across the US, survey shows

Online sports betting grows rapidly as concerns about risks rise across the US, survey shows Suswati Basu     Online sports betting is becoming a routine part of daily life across the United States, with participation continuing to climb even as unease about its effects grows. A new national survey released April 13 shows both … Continue reading Online sports betting grows rapidly as concerns about risks rise across the US, survey shows

Microsoft Bing Market Share Grows As Google’s Slightly Declines

Microsoft Bing Market Share Grows As Google’s Slightly Declines by Laurie Sullivan , Staff Writer, August 1, 2025 Marketers could see some champagne corks in bottles popping this weekend at the homes of Microsoft executives.  We can attribute Microsoft’s gain and Google’s loss to artificial intelligence (AI), according to Microsoft Head of Search Jordi Ribas. … Continue reading Microsoft Bing Market Share Grows As Google’s Slightly Declines

Cost Of Invisible Media Grows Despite Concerns (DD)

Cost Of Invisible Media Grows Despite Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2025 Performance ads are paid for when specific actions are completed, but many advertising formats require payment even when no one is looking.  According to a recent white paper, around 75% of MRC-accredited digital inventory receives zero active attention. For advertisers, when … Continue reading Cost Of Invisible Media Grows Despite Concerns (DD)

Advance Auto Parts will close 700-plus stores as the list of struggling retailers grows

November 14, 2024 Advance Auto Parts will close 700-plus stores as the list of struggling retailers grows The auto-parts provider is the latest U.S. chain to downsize as consumers spend less due to rising prices. BY Jennifer Mattson Advance Auto Parts, a leading automotive aftermarket-parts provider in North America that serves both professional installers and do-it-yourself … Continue reading Advance Auto Parts will close 700-plus stores as the list of struggling retailers grows

7-Eleven will close more than 400 stores as the list of struggling retailers grows

October 11, 2024 7-Eleven will close more than 400 stores as the list of struggling retailers grows The move comes as the convenience store’s parent company tries to stave off a takeover bid from the owner of competing chain Circle K. BY Jennifer Mattson 7-Eleven is closing 444 of its “underperforming” convenience-store locations across North America, … Continue reading 7-Eleven will close more than 400 stores as the list of struggling retailers grows

As lead gen grows on social media, marketers discuss what’s working

Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024   It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working

TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal

TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz  @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal