Tag Archives: Groups

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer @wendyndavis, March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “Information Transparency and Personal … Continue reading Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups →

Community Education: 4 Lessons for Better Forums and Groups

Community Building

Jonathan Crossfield September 2, 2020 When I made my first tentative steps onto the internet, approximately **cough** years ago, like most people I was a very passive user. It seemed like a reasonably handy way to look up information related to my hobbies, usually wrapped in a garish Geocities website full of animated icons and … Continue reading Community Education: 4 Lessons for Better Forums and Groups →

Ad industry groups launch effort to push for addressable media standards

Advertisement Industry

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Ginny Marvin on August 4, 2020 Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad … Continue reading Ad industry groups launch effort to push for addressable media standards →

How to set up employee resource groups

Employee Management

A guide to self-support for groups within the workforce. Kim Davis on July 9, 2020 (July 13, 2020)’s story on advancement for African Americans in martech, and tech in general, referred to employee resource groups (ERGs). Teresa Barreira said “Supporting and funding employee resource groups for Black employees is a strong way to demonstrate a … Continue reading How to set up employee resource groups →

Marketing for Facebook Groups

Facebook Marketing

Nicki Kamau — January 8, 2020 With over 2.5 billion users, Facebook has become essential to marketing efforts. And while many brands have set up their pages and even run Facebook ads or boosted posts, not many have explored or even taken the time to understand the wealth of marketing opportunities available to them through … Continue reading Marketing for Facebook Groups →

Turns out some groups axed by Facebook for content violations were actually hacked

Facebook Creativity

A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Amy Gesenhues on May 17, 2019 A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated more than 450 comments, with rumors that many Groups had been attacked by a spammer posting … Continue reading Turns out some groups axed by Facebook for content violations were actually hacked →

How Interacting in Professional Groups on Facebook Can Help Your Brand Grow

Branding In Social Media

Personal Branding Blog — April 12, 2019 — April 12, 2019 For years groups on Facebook have been a hub of activity, especially for brands. These are places where you can can actually help attract new Fans without paying for advertising. Groups can help build your personal brand’s visibility and create more social interactions. By … Continue reading How Interacting in Professional Groups on Facebook Can Help Your Brand Grow →

Boost Your Brand Awareness: LinkedIn Groups Make a Comeback

Branding Lessons

Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback →

Hold-Out Groups: Gold Standard for Testing—or False Idol?

A/B Testing Process

Derek Gleason — November 22, 2018 — November 22, 2018 qimono / Pixabay You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than … Continue reading Hold-Out Groups: Gold Standard for Testing—or False Idol? →