Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says by Laurie Sullivan @lauriesullivan, August 18, 2022 Nearly everyone has felt the impact of inflation, but White and Hispanic Americans are the most concerned about the U.S. economy, while Black Americans are much less concerned, according to a recent study from research company Collage … Continue reading Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Rakuten Group, Golden State Warriors Deepen Multiyear Partnership by Laurie Sullivan @lauriesullivan, May 23, 2022 Rakuten Group, the parent company of performance-based Rakuten Advertising and Rakuten Rewards, and The Golden State Warriors renewed a multiyear partnership. The deal, announced Monday, keeps Rakuten as the official jersey badge partner for the Warriors, and puts an executive who is … Continue reading Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Havas Group Takes Majority Stake In Agency Frontier Australia by Steve McClellan @mp_mcclellan, March 18, 2022 Havas Group this week said it has taken a majority interest in Australia’s performance marketing agency, Frontier Australia, an agency the Group has previously worked with. Frontier will be integrated into Havas Group’s Edge Performance Network (EPN). Terms weren’t … Continue reading Havas Group Takes Majority Stake In Agency Frontier Australia
Account-based marketing must adopt buying group strategies to secure B2B buy-in. Corey Patterson on February 25, 2022 For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, … Continue reading Buying group marketing: The next evolution of ABM
Walgreens Advertising Group Launches Self-Serve Programmatic Effort by Fern Siegel , February 18, 2022 Walgreens Advertising Group has launched a self-serve programmatic effort that gives brand advertisers better control of their campaigns. It extends the company’s belief that retail media is solidly positioned to be a core disruptor in any market to any customer. Advertisers … Continue reading Walgreens Advertising Group Launches Self-Serve Programmatic Effort
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says by Laurie Sullivan @lauriesullivan, January 16, 2022 Purpose — what defines employees, consumers, and society — remains a major focus worldwide. As a keyword it represents the reason for being — why a business or someone exists in the world. Young leaders — who often … Continue reading Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Google Ads Group Conversion Goals For Bidding Optimization by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2021 Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the feature to optimize bidding at the account or … Continue reading Google Ads Group Conversion Goals For Bidding Optimization
Ryan Stewart July 25, 2021 Traditional “funnels” using email automation are dying a slow, painful death. Aside from the terrible open rates, consumers aren’t dumb – they know you’re going to hassle them with sales emails for the rest of eternity. Email still has it’s place in your marketing ecosystem, but when it comes nurturing … Continue reading How to Build a Profitable Facebook Group
Christa Tuttle November 20, 2020 Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. In these interactive group settings, the … Continue reading Framework for Conducting a Focus Group
Paul Keijzer October 27, 2020 We all know that teams typically outperform individuals. Teams tend to perform better not only because they devote more people to work on a task but also because they bring together various set of skills and perspectives to create a multiplying effect. More minds are better than one, right? Not … Continue reading 4 Strategies for Better Group Decision-Making
