Tag Archives: Grew

Sports sponsorships for women athletes grew 20% in 2022

Brands and nonprofits are driving growth in sports deals by using more digital channels. Chris Wood on December 15, 2022 at 2:32 pm | Reading time: 2 minutes It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment … Continue reading Sports sponsorships for women athletes grew 20% in 2022 →

Report: Global In-Game Advertising Grew Over 9% In 2021

Reports

Report: Global In-Game Advertising Grew Over 9% In 2021 by Todd Wasserman , January 14, 2022 In-game advertising grew over 9% in 2021, led by the Asia-Pacific, according to a report from Technavio. The report notes that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet connections along with the … Continue reading Report: Global In-Game Advertising Grew Over 9% In 2021 →

How One Company Grew Revenue by $16 Million in 6 Months

Revenue Generation

Jim Haudan — December 14, 2018 Follow @jhaudan — December 14, 2018 While I’ve learned many lessons throughout my career, this one is something I always come back to — be wary of the mindset that numbers trump everything else. And that’s why this quote is a favorite of mine: “Not everything that can be … Continue reading How One Company Grew Revenue by $16 Million in 6 Months →

The Anatomy of How Snapchat Grew to 10 Billion Video Views [Infographic]

Snapchat

Zac Johnson — November 16, 2016 Follow @zacjohnson— November 16, 2016 Snapchat is considered as one of the most powerful social platforms in the world today, with almost 10 billion of daily video views being served through their mobile application. The continuous popularity of this platform has 110 million of users considered as active users … Continue reading The Anatomy of How Snapchat Grew to 10 Billion Video Views [Infographic] →