by Jason Schell July 8, 2016July 8, 2016 All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing. We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts! If we subscribe to this rule doesn’t it make sense … Continue reading What’s Up with Google’s New Green Ad Labels?
by David Smethie June 23, 2016 Follow @DavidSmethieJune 23, 2016 On April 12th, 2016, Tweets hit the Twitterverse about Google changing their standard yellow ad icons to green: Some test are going on in @adwords. Now we can see Ads labels in green. How that will affect CTR? #ppcchatpic.twitter.com/eTjpdCNlP3 — Alex Velinov (@alexvelinov123) April 14, … Continue reading Google Going Green? A Great Example of Conversion Rate Optimization
by Emily Carter March 23, 2016 Follow @grassrootsincMarch 23, 2016 Happy Spring! I’m not sure how the beginning of spring is treating the rest of the world weather-wise, but here in New Jersey we are being welcomed into the loving arms of warmth and sunshine. There’s nothing I’d rather be doing right now than running … Continue reading Pinterest Tips: Let’s Play Red Light, Green Light
ZOG DigitalMarch 10, 2015 Bust out those bagpipes – St. Patrick’s Day is just around the corner! While we all love a good reason to raise a pint, this Irish saint has a few lessons every marketer can learn from. You don’t need the luck of a four-leaf clover to become the brand your competitors … Continue reading Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy
4 NerdWallet’s How Do You Do Money? series asks people from various walks of life to share their attitudes and approach to personal finance, with the goal of bringing transparency to discussions surrounding money. In this installment we speak with Kelly Jepsen, a 24-year-old designer living in Hamilton, New Zealand. This is how he does … Continue reading How Do You Do Money? Kelly, Designer
