Tag Archives: Green

Sustainability is the New Green: Why Every Forward-Thinking Company Needs a Sustainability Program

Ryan Ayers — November 6, 2019 Follow @TheBizTechGuru Business leaders can boost brand image and serve the public good by practicing corporate social responsibility. In recent years, public advocates have demanded more than lip service when it comes to protecting the interests of humanity. Resultantly, a growing number of executives recognize the importance of corporate … Continue reading Sustainability is the New Green: Why Every Forward-Thinking Company Needs a Sustainability Program

Google Going Green? A Great Example of Conversion Rate Optimization

by David Smethie June 23, 2016 Follow @DavidSmethieJune 23, 2016 On April 12th, 2016, Tweets hit the Twitterverse about Google changing their standard yellow ad icons to green: Some test are going on in @adwords. Now we can see Ads labels in green. How that will affect CTR? #ppcchatpic.twitter.com/eTjpdCNlP3 — Alex Velinov (@alexvelinov123) April 14, … Continue reading Google Going Green? A Great Example of Conversion Rate Optimization