Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more. Jessica Foster on December 4, 2025 Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they hold. … Continue reading How to write great copy for every channel
November 01, 2025 Here’s why a Roth retirement account is a great gift to your future self
September 30, 2025 How great leaders step into new roles Across all sectors of the economy, there is a lot of churn in leadership right now going all the way to the top. The C-suite and its equivalent in many organizations has become a merry-go-round. When a new leader is hired into a key role, … Continue reading How great leaders step into new roles
September 16, 2025 U.S. credit scores suffer largest 2-year drop since Great Recession After more than a decade of steady improvement, the average American’s credit score fell for the second year in a row. Falling credit scores are just the latest sign that all is not well within the U.S. economy. According to a new … Continue reading U.S. credit scores suffer largest 2-year drop since Great Recession
August 10, 2025 My employee is bad at his job but keeps saying he’s doing great BY Inc. Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. A reader asks: I recently hired a … Continue reading My employee is bad at his job but keeps saying he’s doing great
July 20, 2025 Craft is a great all-in-one productivity tool BY Jeremy Caplan If I could use only one app, I’d pick Craft. Craft is my favorite multipurpose document/notes tool. It looks and feels nicer than Google Docs or Apple Notes. It’s easier to use than Obsidian, Coda or Notion. And it’s flexible enough for everything from shopping … Continue reading Craft is a great all-in-one productivity tool
July 04, 2025 Tally lets you design great free surveys in 60 seconds BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Tally is the best free tool for creating surveys. They’re better-looking and more flexible than Google Forms, and they’re just as … Continue reading Tally lets you design great free surveys in 60 seconds
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. Greg Kihlstrom on June 27, 2025 Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads … Continue reading AI can scale ads, but great creatives drive brand impact
June 14, 2025 Apple just made 3 great new privacy and security enhancements—but missed these 3 opportunities BY Michael Grothaus This week, Apple previewed its redesigned (and renumbered) operating systems at its annual Worldwide Developers Conference. While the new Liquid Glass design language was the star of the show across iOS 26, iPadOS 26, and macOS … Continue reading Apple just made 3 great new privacy and security enhancements—but missed these 3 opportunities
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. Tav Laskauskas on April 3, 2025 Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do … Continue reading 7 reasons your conversion metrics look great — but your sales don’t
