Tag Archives: Graph

TransUnion unveils enhanced identity graph for marketers

TransUnion’s new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. Kim Davis on January 4, 2024 TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also … Continue reading TransUnion unveils enhanced identity graph for marketers →

Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data

AI Tools

Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data by Laurie Sullivan @lauriesullivan, July 15, 2022 Signal AI, a global data insights company, this week announced the launch of its External Intelligence Graph, which provides a view into the relationships between a company and other real-world topics such as consumer trust. The nine-year old … Continue reading Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data →

Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search

Google Business

Jenn Villa — July 26, 2018 — July 26, 2018 You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in search. But even though you registered your business on Google, you’re still not seeing that helpful information box on the right sidebar of the search engine … Continue reading Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search →

Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates

Google Tools

Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2018 The rate at which Google featured snippets and Knowledge Graph results are served up in search query results continues to change. While change makes it even more difficult for marketers and publishers to keep up, it’s necessary to … Continue reading Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates →

How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”

Google Tools

Jenn Villa — May 1, 2018 — May 1, 2018 Simon / Pixabay Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, phone number, hours, a link to their website, as well as pictures and reviews. You love … Continue reading How to Get Your Business on Google’s Right Sidebar “Knowledge Graph” →

How to use the Knowledge Graph for higher rankings

SEO Ranking

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Ryan Shelley on April 5, 2018 Google has been on a mission to transform search from “strings to things.” This mission was one of … Continue reading How to use the Knowledge Graph for higher rankings →

How to monitor Google Knowledge Graph changes and performance

Google Tools

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Tony Edward on March 6, 2017 Google’s Knowledge Graph is a very prominent part of organic search results. By now, … Continue reading How to monitor Google Knowledge Graph changes and performance →

How to enhance your Google Knowledge Graph result (case study)

Google Tools

So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him. Tony Edward on April 4, 2016 As Google continues to expand … Continue reading How to enhance your Google Knowledge Graph result (case study) →

The Complete Guide to Google’s Knowledge Graph

Google Tools

by Aleh Barysevich January 11, 2016 Follow @LinkAssistantJanuary 11, 2016 SEO is a constant source of anxiety among business owners and marketers; especially in recent years, as Google has introduced and increased its focus on “contextual” search. The Knowledge Graph is one of the best examples, because it presents a tremendous opportunity for quicker and … Continue reading The Complete Guide to Google’s Knowledge Graph →

Local Business? How to Use Facebook Graph Search for Targeted Advertising

Local Business

by John Meyer November 18, 2015 Follow @johnameyerNovember 18, 2015 Facebook advertising can be a very powerful tool for your small business, but only if you do it right. Many small business owners are deeply confused about how to target the right audience, and without an understanding of what makes these ads work best, it’s … Continue reading Local Business? How to Use Facebook Graph Search for Targeted Advertising →