Google Focuses On Niche Local Events To Gain More Data by Laurie Sullivan @lauriesullivan, July 19, 2019 Google sees local services as a path to peer-to-peer conversations to gain more data about people, places and things. Some think the company has added a social layer to local services like Google My Business and Google Maps. … Continue reading Google Focuses On Niche Local Events To Gain More Data
Tag Archives: Google
6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
Nicole Blanckenberg — July 19, 2019 Follow @https://twitter.com/NicoleBlancken — July 19, 2019 Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it? Finding those unicorn Google campaigns that bring highly-targeted traffic packed with high-intent … Continue reading 6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
What Does ‘Not Set’ Mean in Google Analytics?
Dave Colgate — July 17, 2019 — July 17, 2019 One of the most common issues you’ll experience in Google Analytics is (not set) values. Missing or inaccurate data compromises your ability to gain reliable insights and make valuable business decisions, which is the whole point of using a platform like Google Analytics. Here’s a … Continue reading What Does ‘Not Set’ Mean in Google Analytics?
How to Rank on Google: 11 Steps To Make Your Article Rank On SERP
Charu Mitra Dubey — July 16, 2019 Follow @CharuMitraDubey — July 16, 2019 Ranking on Google isn’t as easy as it was 10 years ago. There is no magic spell that you can use to skip the process and get your article on page 1. You need to be smart and think like the search … Continue reading How to Rank on Google: 11 Steps To Make Your Article Rank On SERP
Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2019 Google is making an attempt at a new social network that the company calls Shoelace, where users can browse a set of handpicked activities or add their own to Google recommendations and maps — not just any … Continue reading Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Breaking Mass Shooting News Prompted Google To Tweak Algorithm
Breaking Mass Shooting News Prompted Google To Tweak Algorithm by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Pandu Nayak, a former NASA research scientist who joined Google 14 years ago to work on its search engine, told the “Guardian” that mass murders present an increasing challenge for the search engine to deliver accurate results. The tragic … Continue reading Breaking Mass Shooting News Prompted Google To Tweak Algorithm
How to Use Google ‘Near Me’ Searches to Your Advantage
Ashley Perssico — June 28, 2019 — June 28, 2019 I love potatoes. They are the top food in my diet. I like them baked, fried, scalloped, you name it. But most of all, I like them mashed. I can’t count the times my boyfriend has asked me what I want for dinner and I’ve … Continue reading How to Use Google ‘Near Me’ Searches to Your Advantage
How Google Balances Query Results In Search
How Google Balances Query Results In Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2019 Searchmetrics has conducted research that analyzes the impact of a recent change designed to limit the number of times the same brand appears in the top organic search results. Google calls it site diversity, which the company announced June … Continue reading How Google Balances Query Results In Search
Google Creates Personalized Plan For Small Businesses
Google Creates Personalized Plan For Small Businesses by Laurie Sullivan @lauriesullivan, June 27, 2019 Google on Thursday announced Google for Small Business, a Grow with Google initiative to help companies find the right tools and services to reach business goals. On this new website, marketers will find personalized plans, in-person workshops, and the latest news. … Continue reading Google Creates Personalized Plan For Small Businesses
9+ Must-Track eCommerce KPIs to Ensure Google Ads Success
Nicole Blanckenberg — June 26, 2019 Follow @https://twitter.com/NicoleBlancken — June 26, 2019 Last month we looked at all the top eCommerce KPIs to follow and how to create your own based on your goals. But what about those KPIs that specifically help you monitor and optimize your Google ads? What are the must-track PPC KPIs … Continue reading 9+ Must-Track eCommerce KPIs to Ensure Google Ads Success
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