Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features
Tag Archives: Google
Local Search: How Google My Business Can Improve Local Rankings
David Hunter — June 26, 2019 Follow @DavidHunterErie — June 26, 2019 Local SEO (Search Engine Optimization) is dominating the internet for businesses when it comes to ranking on Google. It may seem impossible to get your business to appear at the top of search engine results pages (SERP), but in reality, it just requires … Continue reading Local Search: How Google My Business Can Improve Local Rankings
Next Google Chrome Browser Version To Increase Data Protection
Next Google Chrome Browser Version To Increase Data Protection by Laurie Sullivan @lauriesullivan, June 25, 2019 Google has confirmed a timeline for the rollout of Manifest V3, a Chrome extension that includes a revamped version of the way the company thinks ad blockers should work. Manifest V3 for Chrome extension will be released in late … Continue reading Next Google Chrome Browser Version To Increase Data Protection
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
An Estimated 11 Million Fake Business Listings On Google Maps
An Estimated 11 Million Fake Business Listings On Google Maps by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2019 Despite Google’s sophisticated algorithms and high-paid software engineers, the company struggles to protect against “chronic deceit” from fake listings on Google Maps. There is a long history of this type of abuse on the site. This … Continue reading An Estimated 11 Million Fake Business Listings On Google Maps
New Google Ads Bidding & Conversion Options
Nick Bennett — June 21, 2019 — June 21, 2019 Google recently announced at Google Marketing Live 2019 some changes to bidding and conversion controls for Google Ads. Many advertisers will welcome these changes as they provide a bit more flexibility and user control. The four main changes are briefly discussed below. One of these … Continue reading New Google Ads Bidding & Conversion Options
Who Do You Love — Google Or Adobe?
Who Do You Love — Google Or Adobe? by Ray Schultz , Columnist, June 20, 2019 Here’s something email marketing managers can ponder while sitting in their cubicles. Which has the better analytics platform: Adobe Analytics (AA) or Google Analytics (GA)? It’s likely that the average email manager has no control over the choice, although … Continue reading Who Do You Love — Google Or Adobe?
How to Set Your Google Ads Budget
Bill Reynolds — June 19, 2019 Follow @BillReyCooks — June 19, 2019 The usual starting point for setting up a Pay-Per-Click (PPC) campaign is to establish your Google Ads Budget. In fact, the most asked question we get is “How much will this cost?” followed closely by “What is the Return on Investment (ROI) of … Continue reading How to Set Your Google Ads Budget
Google Increases Privacy In Data Collaboration Between Agencies, Brands
Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands
Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results
Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results by Laurie Sullivan @lauriesullivan, June 18, 2019 Google said it’s investigating why the lyrics of some songs originating from Genius served up in search results without creator rights permission, after the lyrics site embedded patterns in its formatting to prove the search … Continue reading Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results
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