Tag Archives: Google

Google Search Features Impact Organic Search CTRs

Google Search Features Impact Organic Search CTRs by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2019 A study released Thursday from Perficient Digital analyzes how Google search features impact user click-through rate behavior. The features include related searches, People Also Ask boxes, video carousels, and knowledge graph. The data looks at how search features impact … Continue reading Google Search Features Impact Organic Search CTRs →

Google Calls Out Mapping Challenges And How Data Contributes To Solutions

Google Tools

Google Calls Out Mapping Challenges And How Data Contributes To Solutions by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2019 Rides and deliveries serve people at critical times, says Google Senior Product Manager Eli Danziger — “when the stakes are high to deliver a great product experience” from companies supporting the service. Danziger calls out … Continue reading Google Calls Out Mapping Challenges And How Data Contributes To Solutions →

How to Rank on Google Maps

Google

Lara Dunning — December 13, 2019 Follow @LaraDunning Are you wondering how businesses get in the 3-Pack (the top three results) on Google Maps? For business owners, this is a coveted spot which creates a valuable opportunity to capture the interest of local and visiting customers and additional revenue. With so much at stake, it … Continue reading How to Rank on Google Maps →

What Google 2019 Search Updates Tell Us About the Future

Google Analytics

John Lincoln — December 12, 2019 Follow @johnelincoln 10 years ago, SEO was a whole different ball game. We saw Panda stomp out keyword stuffing and Penguin take on link schemes. Looking at the Google updates of 2019, one thing is for certain, we’re closing out the 2010 search era with a bang. The March … Continue reading What Google 2019 Search Updates Tell Us About the Future →

Publishers: It’s Not All About Google

Publishers Guide

Publishers: It’s Not All About Google by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2019 A site owned by the parent company of TikTok is a growing source of traffic for media publishers, and recently became the largest referral source for Inquisitr media. Dominick Miserandino, CEO at mid-size publisher The Inquisitr, said the road to publishing … Continue reading Publishers: It’s Not All About Google →

Pro Tip: Why you should stop using last-click attribution in Google Ads

Google Advertisement

The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Justine Rabideau on December 10, 2019 When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success … Continue reading Pro Tip: Why you should stop using last-click attribution in Google Ads →

Is Google Stadia the Next Ad Platform?

Google Advertisement

Kaleigh Bulford — November 26, 2019 With the launch of Google Stadia upon us, there’s been a lot of questions. Will Stadia change gaming as we know it? Is the launch catalog robust enough? And is this thing even going to work? While these are valid questions, I’ve been thinking about something else — how … Continue reading Is Google Stadia the Next Ad Platform? →

The Ultimate Guide to Google My Business Photos

Google Business

David Hunter — November 27, 2019 Follow @DavidHunterErie Optimizing your Google My Business listing consists of a lot of moving parts: posts, Q&A, reviews, and much more. But one of the most important aspects: Google My Business photos and the optimization of those photos. Here is your ultimate guide to GMB photos and how they … Continue reading The Ultimate Guide to Google My Business Photos →

Google PPC Ads in a Nutshell

Google Advertisement

Jeremy Durant — November 25, 2019 Follow @BopDesignSD Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and … Continue reading Google PPC Ads in a Nutshell →

Amazon, Google, FB Make Mozilla ‘Most Creepy’ Devices List

Technology Trends

Amazon, Google, FB Make Mozilla’s ‘Most Creepy’ Devices List by Chuck Martin , Staff Writer, November 22, 2019 Consumers have varying degrees of trust in how much their connected devices protect their privacy. Just in time for the holiday shopping season, Mozilla has created its annual guide to which products are considered to have good … Continue reading Amazon, Google, FB Make Mozilla ‘Most Creepy’ Devices List →