By Clint Rainey November 21, 2022 Assuming Twitter can survive the whiplash of being yanked back and forth by new CEO Elon Musk—yet another round of layoffs roiled the sales team Monday morning—the social media platform is shaping up to face a new challenge: possible headbutting with Apple and Google. That is, if Musk’s laissez-faire approach … Continue reading Why Apple and Google could be the biggest threats to Elon Musk’s anything-goes version of Twitter
Google Updates to Understand Moz, Friday, November 25, 2022 The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of … Continue reading Google Updates to Understand
Google Quietly Tests New Way For Publishers To Monetize Web Sites by Laurie Sullivan @lauriesullivan, November 23, 2022 Google is testing a new feature with publishers that will enable the companies to “diversify their revenue” by providing new choices to monetize the site alongside traditional ads. The company says it will have more to share … Continue reading Google Quietly Tests New Way For Publishers To Monetize Web Sites
By Jessica Bursztynsky November 17, 2022 Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature meant to help consumers find an easier shade match. Google is introducing a new photo library of photos … Continue reading Google Shopping wants to help you find your perfect foundation match
The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features. Samantha Barnes on November 21, 2022 For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and … Continue reading 3 “secret” marketing tools in Google Analytics 4
Google Trends Show Online Interest In Tech Layoffs Skyrocket by Laurie Sullivan @lauriesullivan, November 18, 2022 Analysis of Google search data reveals that online searches for tech layoffs in the United States rose 1,300% in November — the day when Twitter, Meta, and other large tech companies announced they would be laying off thousands of … Continue reading Google Trends Shows Online Interest In Tech Layoffs Skyrockets
Google Ads Used In Malvertising Attack by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2022 The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft’s Security Threat Intelligence team. Microsoft’s team identified the DEV-0569 campaign in October 2022. One of the most popular motor racing circuits … Continue reading Google Ads Used In Malvertising Attack
Publisher Settings For Google AdSense Data Protection Law Coming In January 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, November 17, 2022 California, Colorado, Connecticut, Virginia, and Utah will take on new data protection laws in 2023. The laws apply to the collection and processing of personal information. Whether this is based on the Internet Protocol … Continue reading Publisher Settings For Google AdSense Data Protection Law Coming In January 2023
Google Begins To Release Maps, Search, Shopping Features by Laurie Sullivan @lauriesullivan, November 17, 2022 Google announced the release of features on Thursday related to Maps, Search and Shopping. Many were announced during its Search On event in September, but they are just now starting to roll out. A new augmented reality (AR) shopping feature launched … Continue reading Google Begins To Release Maps, Search, Shopping Features
Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed by Laurie Sullivan @lauriesullivan, November 14, 2022 The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of … Continue reading Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed
