By Clint Rainey November 02, 2022 Back to the office, you say? Workers may say, not so fast. With return-to-office mandates looming or already in effect, a new report shows that employees have been increasingly turning to Google for plausible excuses to stay home, or even skip the workday entirely. The new study, released Tuesday … Continue reading ‘Best excuses for missing work’: the Google search taking the world by storm in the RTO era
Key Exec Driving Apple Web Search Leaves To Rejoin Google by Laurie Sullivan @lauriesullivan, November 11, 2022 Four years after Laserlike was acquired by Apple to boost its web search technology, at least one of the three founders has quit to rejoin Google. Anand Shukla, Srinivasan Venkatachary, and Steven Baker were Google employees prior to … Continue reading Key Exec Driving Apple Web Search Leaves To Rejoin Google
Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4
Intrusive? Google Adds Package Tracking And Delivery In Gmail by Laurie Sullivan , Staff Writer @lauriesullivan, November 2, 2022 Ahead of the holiday shopping season, Google will add in Gmail package tracking and delivery information at a glance, making searching an inbox for the shipping confirmation number and delivery information a thing of the past. The peak … Continue reading Intrusive? Google Adds Package Tracking And Delivery In Gmail
Google, Rakuten, Shopmium Give Consumers Reasons To Shop by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2022 Getting through this holiday season will likely mean shopping for the best deals — even more so than in the past. Coupons and rebates are making a strong comeback. Here are three ways that brands can reach consumers … Continue reading Google, Rakuten, Shopmium Give Consumers Reasons To Shop
YouTube Shorts are now available in 100 countries globally Expect to see a lot more of the video format now. I. Bonifacic @igorbonifacic YouTube After a limited release in India late last year and a US beta at the start of 2021, YouTube is expanding the availability of Shorts, its TikTok competitor, to 100 … Continue reading Google buys an AI avatar startup to take on TikTok
Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4
Everything Google announced at its Pixel 7 event No big surprises here. N. Ingraham Google There weren’t a lot of surprises in store at today’s Google event in Brooklyn — after all, the company started teasing its Pixel 7 and Pixel 7 Pro smartphones, the Pixel Watch and the Pixel Tablet months ago. … Continue reading Google is reportedly shifting its focus to hardware at Assistant’s expense
