Google AI Now Powers And Automates Bids, Budgets by Laurie Sullivan , Staff Writer, May 7, 2026 Google Search, Shopping, and Performance Max campaigns will soon have artificial intelligence (AI)-powered bidding and budgeting to help advertisers meet and manage campaign goals. The company is automating and adding updates for features including “Journey-aware Bidding,” “Smart Bidding … Continue reading Google AI Now Powers And Automates Bids, Budgets
Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
Average Ad Value Of U.S. Google User Is $1,605 by Laurie Sullivan , Staff Writer, May 4, 2026 The average U.S. user of Google generates about $1,605 per year in advertising value, according to a recent report that analyzes and estimates the annual advertising value that different people generate for Google’s ad platform. Proton, a Switzerland-based technology company … Continue reading Google: U.S. Consumers Are Worth Up To 1,605 Annually
Google Tests ‘Ask YouTube’ AI Search by Laurie Sullivan , Staff Writer, April 28, 2026 An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text. Some might consider the test, “Ask YouTube,” to be a more sophisticated version of a feature introduced … Continue reading Google Experiments With ‘Ask YouTube,’ Using AI To Search Across Videos
The biggest takeaway is Google’s strategy for embedding its Gemini AI models into tools marketers already use. By Pamela Parker Published on April 27, 2026 Google Cloud’s annual conference featured dozens of announcements aimed at enterprise marketers. Some represent genuinely new capabilities. Others are early-stage partnerships with vague timelines, or existing products repackaged under … Continue reading What marketers need to know from Google Cloud Next ’26
Gambling ads face scrutiny as Google blocks 270 million promotions in 2025 Suswati Basu Online gambling ads faced a tougher year in 2025 as Google stepped up enforcement across its network. The company says it blocked or removed 270.7 million gambling and gaming ads for breaking policy rules, putting the sector among the … Continue reading Gambling ads face scrutiny as Google blocks 270 million promotions in 2025
Google Automates Ad Security Risks by Laurie Sullivan , Staff Writer, April 22, 2026 Google has introduced three agentic safety features in Ads Advisor to troubleshoot violations, and protect account and manage certificates, and soon will automate the certification process based on a company’s location, industry, and need worldwide. These agentic safety features reduce manual … Continue reading Google Automates Ad Security Risks
Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers By Constantine von Hoffman Published on April 14, 2026 Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the … Continue reading Google simplifies enhanced conversions in Ads
Google Tests AdSense Privacy Updates In Two Phases by Laurie Sullivan , Staff Writer, April 7, 2026 Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will update in June. While the change is targeted at Europe, this shift impacts U.S. advertisers with international traffic, signaling potential, parallel changes … Continue reading Google Tests AdSense Privacy Updates In Two Phases
When Google AI ‘Ghosts’ The Experts Who Fed It by Laurie Sullivan , Staff Writer, April 6, 2026 Serenity in the shadows of Wyoming’s Tetons seems like the perfect place sometimes — unless you are a search engine optimization (SEO) expert or publisher at a media company trying to adapt to changes made by Google’s … Continue reading When Google AI ‘Ghosts’ The Experts Who Fed It
