Why The Future Of Google Privacy Sandbox Relies On UK’s CMA by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2024 The UK’s Competition and Markets Authority (CMA) recently met with industry executives based on concerns it raised around Google’s Privacy Sandbox. Some estimate the Privacy Sandbox is used by billions of people and “underpins the … Continue reading Why The Future Of Google Privacy Sandbox Relies On UK’s CMA
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge. Nicola Agius on February 26, 2024 Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief … Continue reading Google tells antitrust judge government trying to punish company for Search success
Google adds AI writing help to Chrome Charlotte Colombo Freelance Journalist The latest AI addition arriving in Google Chrome M122 is its ‘”help me write” feature, which, shockingly enough, aids users with the written word. But while other types of AI might help you with a covering letter or longer article, Google’s ‘help me … Continue reading Google adds AI writing help to Chrome
Google pauses Gemini’s ability to generate people after overcorrecting for diversity in historical images The AI tool produced images of Nazis and America’s Founding Fathers as people of color. Will Shanklin Updated Fri, Feb 23, 2024 @JohnLu0x / X Google said Thursday it’s pausing its Gemini chatbot’s ability to generate people. The move comes … Continue reading Google pauses Gemini’s ability to generate people after overcorrecting for diversity in historical images
Maximizing Ad Revenue with Google Ads Audiences Ruud Hein | February 20th, 2024 Targeting the right audience is key to making your ads work well. Google Ads has a feature called Audiences that helps you do just that. It lets you send your ads to people who are most likely to be interested … Continue reading Maximizing Ad Revenue with Google Ads Audiences
Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2024 Amelia Waddington, Captify CPO, says she would not be surprised if a group of industry executives sued Google for discontinuing third-party browser cookies before its Privacy Sandbox technology successfully rolls out to advertisers. The ad-tech company has … Continue reading Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry (DD)
It took Google nine days to explain its pushback against the IAB Tech Lab’s assessment. Criticisms are now detailed in a 28-page response. Kim Davis on February 15, 2024 Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to … Continue reading Google hits back at IAB Tech Lab Privacy Sandbox assessment
Google is giving greater focus and consideration to publishers and partners based on revenue streams they create for the company. AdSense has shifted to an eCPM payment model for publishers, and the company has vowed more support YouTube creators. MediaPost.com: Search & Performance Marketing Daily (6)
Google Search Ad Scams: Will LLMs And GAI Make It Worse? by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2024 Google Search continues to struggle with malicious ads on its platform — mostly from cybercriminals trying to trick people into downloading malware injected copies of free software applications. One security expert talks about how large … Continue reading Google Search Ad Scams: Will LLMs And GAI Make It Worse? (DD)
Google’s generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK. Nicola Agius on February 12, 2024 Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in … Continue reading Google expands generative AI capabilities for automatically created assets
