Dave WedgeFebruary 17, 2015 So all the preparation is completed and you now have your website live. You have made the effort to put up some good content and you are busy marketing. Now you need to know what is working and what is wasting your time and money. There is a famous quote that … Continue reading How to Use Google Analytics to Make More Money Online
Vernon RileyFebruary 14, 2015 Introduction The tendency is to view links that encourage people to leave your website (also called outbound links) as a necessary evil. To assume that minimising these is the best course of action. And if they can’t be minimised – well the visitor’s is gone. Perhaps this view has been encouraged … Continue reading Event Tracking with Google Analytics – Why Business Should Care
by Martha Vasquez February 13th, 2015 Google Business View is an online marketing tool that uses the same technology as Google StreetView. It lets businesses that get found on Google display a 360 virtual tour of the business location on the Google My Business page. These tours are executed and uploaded by a Google … Continue reading Selecting A Google Trusted Photographer for Google Business Inside View
Rebekah RichardsFebruary 13, 2015 If you’re like many people online, you have a love/hate relationship with Google+. On one hand, you might not be a huge fan of the platform because it’s another social network to manage. On the flipside, Google is the top player in the search engine world. Any time you and your … Continue reading How to Increase SEO with Google+
Mark IrvineFebruary 11, 2015 If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are … Continue reading A Beginner’s Guide to Finding New Customers with Google Display Network Targeting
ZOG DigitalFebruary 10, 2015 Google and Twitter have recently announced a partnership to infuse tweets directly in Google News and search results. Twitter has previously allowed content to be indexed in search from 2009 to 2011, but did not renew the deal due to concerns with controlling content and user experience. This new agreement grants … Continue reading What Tweets In Google Search Means For Your Brand
Not familiar with Google Trends, or just don’t use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized keyword insights. Benjamin Spiegel on February 10, 2015 There is an incredible amount of information one can obtain from Google’s Trends tool. While the Google Keyword Planner is commonly used for keyword and … Continue reading The Google Trends Data Goldmine
Wojtek MazurFebruary 9, 2015 Last year came and passed just like the years before, leaving behind a trail of significant algorithm updates and changes. Some of them were major and completely unexpected (removing authorship markups readily comes to mind); while many others were eagerly awaited and anticipated. One of such in particular is the Penguin … Continue reading Summary of 2014’s Google Algorithm Changes (Infographic)
by Helen M. Overland February 4th, 2015 Helen Overland Vice President at Search Engine People, helping clients with Conversion Optimization, Analytics, and On-Page SEO. Online Marketer since June 2000, Internet geek since 1994. Follow me on twitter at @semlady to see what I’m reading now. …When you Can’t Even use a DataLayer! Have you ever … Continue reading Group URL’s Any Way You Want In Google Analytics With Google Tag Manager
Views, properties and accounts can be recovered up to 35 days after being deleted. Amy Gesenhues on January 27, 2015 Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to the announcement, deleted views, properties and accounts will be saved … Continue reading Google Analytics New “Trash Can” Feature Saves Deleted Data
