Bob HutchinsFebruary 26, 2015 For many dreamers, creatives, entrepreneurs, and “big picture” types, acronyms like SEO and SERP are enough to make the eyes glaze over. Still, there’s no denying that a baseline knowledge of how Google evaluates, qualifies, and displays content is essential for anyone trying to build a brand online. A new infographic … Continue reading The Panda & Penguin Blues? For Google, Authenticity Trumps All [Infographic]
Owen RadfordFebruary 26, 2015 Google Webmaster Tools (GWT) is like a toolbox that can help you to make the most out of your website. Setting it up is easy. All you need is to sign in to GWT and verify your site (the various methods are explained here and require minimal technical knowledge). Once you … Continue reading A Beginner’s Guide to Google Webmaster Tools
Mark IrvineFebruary 25, 2015 It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month. If you missed the excitement in it all, you can catch all the juicy details here for … Continue reading 7 Ways Bing Ads Beats Google AdWords
Mari KaneFebruary 24, 2015 If you currently don’t use Webmaster Tools, get thee to the site now. Where Google Analytics tells you about your site’s traffic, Webmaster Tools shows you how to get more traffic. This Google toolbox is jammed packed with sophisticated tools that allow you to manage how Google indexes your site for … Continue reading How to Use Webmaster Tools and Make Google your Friend
Larry KimFebruary 22, 2015 Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you … Continue reading Google Introduces Call-Only Campaigns
James JohnsonFebruary 21, 2015 Are you worried about your children using YouTube because of the questionable content that can be stumbled upon by accident? Google on Friday confirmed a new YouTube app for children that will be released on Monday, February 23, 2015. The new app, titled YouTube Kids, will be available on smartphones … Continue reading YouTube App That Features Original Programming for Kids Announced by Google
Vernon RileyFebruary 19, 2015 With the changes to Google’s ranking algorithms (Panda, Penguin, Hummingbird, Pigeon) and the information available in Google Analytics it’s an obvious question “What is the continuing relevance of Google Analytics to SEO?” Well, as it happens, there are good reasons to want to look at Google Analytics to give you ideas … Continue reading Google Analytics and SEO
Erin SaginFebruary 19, 2015 A few weeks back, hundreds of online advertisers received an email saying that their Google Trusted Store accounts had been deleted (in an angry, bold font, no less). Cue widespread panic… Yup, people freaked out when they got the note, assuming this was yet another case of Google making them jump … Continue reading Recent Changes To Google Trusted Stores: What You Need To Know
Ron JohnsonFebruary 19, 2015 If you’re like some business owners, you probably spend a fair amount of time each day devising search engine strategies to increase your chances of getting banned from Google. Now, we can’t prove that certain business owners do this, but based on some of the practices we see, we have to … Continue reading 6 Sure-Fire Ways to Get Banned From Google in 2015
by Helen M. Overland February 19th, 2015 Helen Overland Vice President at Search Engine People, helping clients with Conversion Optimization, Analytics, and On-Page SEO. Online Marketer since June 2000, Internet geek since 1994. Follow me on twitter at @semlady to see what I’m reading now. 1 We all know by now that more and more … Continue reading How To Remove Bad Reviews From Google Local By Responding
