Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Tony Edward on March 6, 2017 Google’s Knowledge Graph is a very prominent part of organic search results. By now, … Continue reading How to monitor Google Knowledge Graph changes and performance
Shaikh Zafar — March 6, 2017 — March 6, 2017 If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced … Continue reading Google Just Changed The Rules: Here Are 5 Things You Must Do Now
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. Danny Sullivan on March 2, 2017 If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics. Christian … Continue reading Using AMP? A known bug is probably screwing up your Google Analytics
By EmilyReiffer March 1st, 2017 Traffic to your website is steadily rising, along with sales. Rankings are also on the rise for your target keywords. But the next day traffic takes a sudden nosedive and your site is nowhere to be seen in the search results. What happened? The dreaded algorithm update… It can be incredibly … Continue reading 3 Common Google Penalties & How to Recover From Them
Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. Wesley Young on February 28, 2017 New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete … Continue reading 5 ways you can improve your new business’s visibility on Google Maps
Ginny Marvin on February 28, 2017 What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan @lauriesullivan, February 27, 2017 Google began emailing reminder letters late last week about its decision to eliminate the column in AdWords called Converted Clicks, which helps advertisers to better understand last-click performance metrics that many still rely on. Late last year, Google moved … Continue reading Google Reminds Advertisers To Say Good-Bye To Converted Clicks
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer. David Booth on February 27, 2017 IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major … Continue reading Are you leveraging these underutilized Google Analytics features?
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
Jordan Gardiner — February 22, 2017 — February 22, 2017 Creating goals is important for anything in life and is especially important to the success of your online efforts. They help you remain focused and accountable to your progress. In this article, we’ll explain how to create a Google Goal so you can start tracking … Continue reading Create A Goal in Google Analytics
