Tag Archives: Google

Facebook Ads vs. Google Adwords: Which Is Better for Local Business?

Ali J. Taylor — October 11, 2017 Follow @BelMarketingDS — October 11, 2017 StockSnap / Pixabay No matter how much money you have in your budget for social media marketing, maximizing your advertising spend is your primary goal. Choosing the best channel to focus your marketing dollars can mean the difference between an effective campaign … Continue reading Facebook Ads vs. Google Adwords: Which Is Better for Local Business? →

6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

James Cummings — October 12, 2017 — October 12, 2017 Stock photo I’m sure you’ve heard of Google Analytics. It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web … Continue reading 6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic →

Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit

Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit →

Local SEO: 7 Google My Business questions asked and answered

At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. Sherry Bonelli on October 9, 2017   Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out … Continue reading Local SEO: 7 Google My Business questions asked and answered →