Tag Archives: goal

Why the Sprint Goal is Not an Essential (Mandatory) Artifact

Piyush Rahate — April 9, 2019 — April 9, 2019 As many Professional Scrum Trainers have experienced, there is always a good discussion around the Sprint Goal. A similar discussion recently led me to address this not so well understood aspect. Of-course, I cannot say on behalf of Ken and Jeff, why they kept Sprint … Continue reading Why the Sprint Goal is Not an Essential (Mandatory) Artifact

Your 2018 Goal: Save Your Business With New Profit Streams

  Liesha Petrovich — November 2, 2017   It’s been a crazy year. Hurricanes, fires and earthquakes. Not too mention, a political landscape that seems to invade everything – including business. Yet, chaos and uncertainty are not new business issues. As a long time business owner, I’ve learned the unexpected is always to be expected. … Continue reading Your 2018 Goal: Save Your Business With New Profit Streams

Measuring social traffic effectiveness when conversion is not the goal

What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal

The REAL Goal of the Job Interview, Resume and Networking. FYI, It’s Not a Job Offer

Ringo Nishioka — July 21, 2017 Follow @hr_nasty — July 21, 2017 Just like the job interview, the goal is to focus on each individual game and not be distracted by the final game The goal of the job interview, resume and networking Believe it or not, the goal of a job resume and job … Continue reading The REAL Goal of the Job Interview, Resume and Networking. FYI, It’s Not a Job Offer