Steve Trapps — March 15, 2020 The Sprint Goal is mentioned numerous times in the Scrum Guide, however it can be over looked by many teams or seen as an “oh yeah” moment when teams are finishing Sprint Planning. When I started out in a Scrum Team we never really had a Sprint Goal, our … Continue reading Sprint Goal Template
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Amanda Milligan on March 2, 2020 Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for … Continue reading Brand authority is the most underrated marketing goal
Steve Trapps — January 24, 2020 Overview Whilst in a meeting I heard a colleague explaining to another colleague “…that within Scrum a Development team commits to deliver what they bring into the Sprint Backlog”. Listening to the conversation a little longer the same belief was expressed again. At this point I had to interject … Continue reading Forecasting a Committed Goal
Fabio Panzavolta — May 15, 2019 Follow @collectivgenius — May 15, 2019 Sophieja23 / Pixabay What is a Sprint Goal? “The Sprint Goal is an objective that will be met within the Sprint through the implementation of the Product Backlog” (quote from the Scrum Guide). The Sprint Goal is a phrase that can be used … Continue reading Five Questions for a Sprint Goal!
How YouTube’s Big Goal Backfired by Kaila Colbin , Featured Contributor, April 12, 2019 Here’s what they teach you in business school: If you want to accomplish anything, you need a goal. A goal should be SMART — that is, specific, measurable, achievable, relevant, and time-bound. We’ve known about SMART goals since 1981. In … Continue reading How YouTube’s Big Goal Backfired
Piyush Rahate — April 9, 2019 — April 9, 2019 As many Professional Scrum Trainers have experienced, there is always a good discussion around the Sprint Goal. A similar discussion recently led me to address this not so well understood aspect. Of-course, I cannot say on behalf of Ken and Jeff, why they kept Sprint … Continue reading Why the Sprint Goal is Not an Essential (Mandatory) Artifact
Joe Ribaudo — January 26, 2018 — January 26, 2018 As a marketing agency, or marketing services provider, you’re no doubt always thinking of ways to improve your clients’ marketing strategies — but what about your own? Now that we’re into the new year, have you taken some time to think about your own marketing? … Continue reading Goal Setting Tips for Marketing Agencies
Liesha Petrovich — November 2, 2017 It’s been a crazy year. Hurricanes, fires and earthquakes. Not too mention, a political landscape that seems to invade everything – including business. Yet, chaos and uncertainty are not new business issues. As a long time business owner, I’ve learned the unexpected is always to be expected. … Continue reading Your 2018 Goal: Save Your Business With New Profit Streams
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal
Dave Brock — August 7, 2017 Follow @davidabrock — August 7, 2017 Free-Photos / Pixabay Too often, as managers, if we do coach, our coaching is ineffective. One of the key reasons is that we are unfocused on what we are trying to achieve with each person. What happens is that we see skills that … Continue reading What’s Your One Goal For Each Person On Your Team?