Tag Archives: goal

Amazon’s emissions increased dramatically last year despite carbon neutrality goal

Amazon’s emissions increased dramatically last year despite carbon neutrality goal The company doubled the size of its fulfillment network last year. A. Khalid @askhalid   jahcottontail143 via Getty Images Despite the company’s commitment to decrease its carbon footprint, Amazon’s emissions grew by 18 percent last year, according to the annual sustainability report it released today. … Continue reading Amazon’s emissions increased dramatically last year despite carbon neutrality goal

Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal

Arik Hanson December 5, 2021 As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. … Continue reading Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal

What Is a SMART Goal?

Melanie Green March 11, 2021 A SMART goal is simply a specific, measurable, attainable, relevant, and time-based goal. Goal setting is an integral part for organizational success. Unfortunately, most businesses do not know where to begin when it comes to properly setting and identifying expectations with regard to their employees. This is unfortunate because proper … Continue reading What Is a SMART Goal?

Brand authority is the most underrated marketing goal

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Amanda Milligan on March 2, 2020 Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for … Continue reading Brand authority is the most underrated marketing goal

Why the Sprint Goal is Not an Essential (Mandatory) Artifact

Piyush Rahate — April 9, 2019 — April 9, 2019 As many Professional Scrum Trainers have experienced, there is always a good discussion around the Sprint Goal. A similar discussion recently led me to address this not so well understood aspect. Of-course, I cannot say on behalf of Ken and Jeff, why they kept Sprint … Continue reading Why the Sprint Goal is Not an Essential (Mandatory) Artifact