CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend. William Terdoslavich on March 18, 2022 Is marketing return-on-investment missing in action? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated … Continue reading Getting Back to Basics: Marketing ROI
Tag Archives: Getting
Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Scrum 2022: Getting You Started as Scrum Master or Product Owner
Stefan Wolpers January 6, 2022 TL; DR: Scrum 2022 — Getting You Started as Scrum Master or Product Owner Probably, you are considering how to further your Scrum Master career or Product Owner career in 2022. Maybe, I can support you in that regard with a set of articles, documents, and LinkedIn polls I authored … Continue reading Scrum 2022: Getting You Started as Scrum Master or Product Owner
5 Tips for Getting Your Blog Listed in Google News
Diane H. Wong December 30, 2021 When you start a blog, whether for personal expression or for business, you share the same goal as other bloggers, you naturally want your blog to be read by thousands of people every day. While there are many ways to achieve this, with social media, bookmarking and blog directories, … Continue reading 5 Tips for Getting Your Blog Listed in Google News
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. Cynthia Ramsaran on December 17, 2021 In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to … Continue reading Avoid an identity crisis by getting to know your customers
Getting the Most Out of Shopify
Dave Sutton November 17, 2021 The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right … Continue reading Getting the Most Out of Shopify
3 Tips for Getting Customers to Pay You Fast Without Asking Again
Manisha Sukhyani November 4, 2021 The deal is sealed. You already sent the invoice and are waiting for your smartphone screen to come alive and give you a message “$ $ $ credited to your account.” But wait… The payment hasn’t arrived yet. It’s been one day. Two Days. And you are still counting. You … Continue reading 3 Tips for Getting Customers to Pay You Fast Without Asking Again
Getting Google to Fall Back in Love with Your Website
Justin Herring October 12, 2021 According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next update, you’re on … Continue reading Getting Google to Fall Back in Love with Your Website
CRM System: Important Benefits of Getting One for Your Business
Rick Kranz September 2, 2021 A customer relationship management or CRM system is one of the most important ingredients in the recipe for sustainable business growth. After all, you need to stay focused on your customers (and prospective customers) at all times. This is in order to provide them with relevant messaging, informative content, and … Continue reading CRM System: Important Benefits of Getting One for Your Business