A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Stacey Ackerman on June 16, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four … Continue reading Getting started with the Agile Marketing Navigator: Creating a blueprint
By Juliana Stancampiano May 31, 2022 Pandemic-led change has propelled companies through decades of evolution in two short years. But, the waves of change are just beginning. Gen Z is entering the workforce in droves and will revolutionize the ways we learn, work, and interact. I’ve worked with tech leaders to better understand how … Continue reading Why Gen Z cares less about getting a 4-year college degree
By Mita Mallick May 26, 2022 One of the questions that has haunted me, plagued me, and followed me throughout my entire career is this: Where are you from? While it may appear to be an innocent question, for many people of color, it is one of the most popular microaggressions we are confronted … Continue reading Your BIPOC employees are sick and tired of getting asked this question
The Guidepoint is the connective tissue that rolls upward and downward in the organization. Stacey Ackerman on May 26, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing … Continue reading Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
Getting The Most Out Of TikTok Marketing by Nicole Penn , May 20, 2022 Often dismissed as a showcase for teenage dance-step tutorials and other short-lived, gimmicky video memes, TikTok has surprised a lot of marketers with its staying power and cross-generational appeal. In fact, currently more than 50% of the TikTok audience is over … Continue reading Getting The Most Out Of TikTok Marketing
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP. Chris Wood on April 21, 2022 A lot of research and planning goes into selecting the right customer data platform. But once you’ve decided on a CDP to implement, you have to know who else is going … Continue reading Getting the right people to support your CDP implementation
By Jared Spataro April 03, 2022 Over the past two years, a lot has changed about the ways we work. According to Microsoft’s latest Work Trend Index, even the “why” of work has shifted, as employees now have great expectations when it comes to what they get out of work and what they’re willing … Continue reading Getting the hybrid workplace right takes ‘radical intentionality’
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend. William Terdoslavich on March 18, 2022 Is marketing return-on-investment missing in action? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated … Continue reading Getting Back to Basics: Marketing ROI
Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
