By Karen Rosenberg July 15, 2022 In the early years of the 20th century, the Gilded Age financier J.P. Morgan built an opulent library next to his home in Midtown Manhattan to house his collection of rare books and manuscripts. It was designed in an intimidating Neo-Renaissance style by Charles Follet McKim, who modeled … Continue reading A monument to the ultra-rich gets an accessible makeover
“I love marketing because I really feel it’s the pulse of the customer experience.” Constantine von Hoffman on June 14, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing … Continue reading Salary and Career: Julia Monahan gets the data to support the hunch
By Dileepan Siva—Minutes May 27, 2022 Though she stood at only 4’10”, Madeleine Albright was always the most commanding presence in the room (I know from experience. As an immigrant with political aspirations, I saw Albright as a role model. She was also an immigrant—born in Czechoslovakia to Jewish parents, her family fled … Continue reading This powerful leadership style gets results (without coming off as a jerk)
Matt Williams Last updated: 7 April 2022 eToro has launched an NFT platform, eToro ART, a patron program to boost NFT artists and showcase non-fungible token collections. A message on the eToro.art website reads: eToro is partnering with the world’s best creators, agencies and brands to celebrate their NFT initiatives, and support them in bringing … Continue reading eToro gets into NFTs, launches eToro.art
By Clint Rainey January 24, 2022 Shares of Snap, the parent company of Snapchat, tumbled to a new low Monday after the company was downgraded by another group of investment analysts—Wedbush’s this time. They cut shares from an “outperform” rating to a “neutral” rating, fixing a $36 target price on stocks and writing that “we … Continue reading Snap stock gets downgraded again: Blame Apple and TikTok
Peter Navarro July 1, 2021 Due to my profession I have to read a large number of resumes every day, so I’m more aware than others of the most common mistakes in their writing. Given the enormous importance of this document in the career path, I would like to be able to contribute some simple … Continue reading How to Build an Effective Resume That Gets You Hired – 13 Tips
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 5, 2021 Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For … Continue reading As UGC gets a pandemic bump, brands need to leverage customer content now
Brian Wallace February 23, 2021 Today’s shoppers has choices online and it is up to the companies behind the products to serve the personalized eCommerce needs in the modern marketplace. While shopping, 71 percent of consumers were frustrated that their experience was impersonal. But scaling customization to a large scale is challenging. Product Configurators may … Continue reading eCommerce Shopping Gets Personal [Infographic]
Sahail Ashraf November 29, 2020 If you are a blogger it can get quite scary if you’re just not delivering results. It can feel like you’re in Blogging Hell. You have no audience, and your position is feeling decidedly shaky. It may not seem like your fault that you’re in Blogging Hell. You may have … Continue reading When Blogging Gets Scary
Susan Friesen June 30, 2020 3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I … Continue reading How to Create a Video Marketing Strategy That Gets Results
