Susie Marino July 12, 2021 I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting. Geotargeting is a form of targeting by … Continue reading 10 Geotargeting Tips to Maximize Your Google Ads ROI
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Amanda Evans on May 21, 2018 If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will … Continue reading Improving PPC relevance with ZIP code-based geotargeting
Ray Bennett — February 28, 2017 — February 28, 2017 In the world of social media marketing, geo-targeting is a big thing and for good reason. The best marketers have realized this and are actively pursuing their target more directly. For example unless you have a good reason, if you send ads to everyone on … Continue reading Are You Properly Using Social Geo-Targeting?
by Lindsey Knapton July 2nd, 2015 AdWords has a variety of geo-targeting capabilities – you can geo-target by city, postal code, and even a radius around your desired location. What you may not have paid much attention to are the ‘Location options (advanced)‘ settings. By default, your campaigns are set to target ‘People … Continue reading Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting
Varun RameshJune 25, 2015 How to Put Technology to Use to Drive Traffic and Conversions We all know these days it’s all about conversion rate optimization when it comes to making money online. There is no point in having thousands of visitors to your website when only a small fraction converts to sales. Companies spend … Continue reading Boost CTR and ROI with Geo-Targeting
Michelle BrammerMarch 27, 2015 Picture this: You manage campaigns for a client that has a small chain of spas. You’ve tested your keywords and scrubbed campaigns clean. But something is still off. Why are your keywords not converting as you expected? Oh wait, there it is. You forgot to target the local market. Geotargeting can … Continue reading Nailing Your Geotargeting in a PPC Campaign