Tag Archives: Generation

Working Remotely with Gen Z: Strategies Business Leaders Can Use to Manage and Mentor the Youngest Generation of Employees

Laura Spawn — February 6, 2020 Sometime between the advent of the hoverboard and the release of the iPhone 11, the first wave of true digital natives—better known as members of Generation Z (or “Gen Z” for short)—took their first steps into a workforce now trying to navigate the differences between five generations of workers. … Continue reading Working Remotely with Gen Z: Strategies Business Leaders Can Use to Manage and Mentor the Youngest Generation of Employees →

The Top 10 Local Lead Generation Tips for Small Businesses

Leads Generation

Justin Herring — January 29, 2020 Need more leads? Who doesn’t… Local lead generation is the lifeblood of any local business. Without a continuous flow of leads, you may be right around the corner from going out of business. To help you generate more leads, we have put together a Top 10 Tips Infographic below: … Continue reading The Top 10 Local Lead Generation Tips for Small Businesses →

20 Lead Generation Tools to Get More Targeted Leads

Leads Generation

Jake Sheridan — November 15, 2019 Follow @jsvxc Lead generation is an essential part of running a successful business, but it can be extremely difficult and time consuming to implement successfully. The aim of lead generation is not just to increase your number of site visitors, but to increase the quality of those visitors. It’s … Continue reading 20 Lead Generation Tools to Get More Targeted Leads →

How Will the Next Generation of Email Influence ABM?

Account Management

Baillie Ward — November 6, 2019 I love email. I mean, really. One of my favorite parts of my morning routine is when I grab my first cup of coffee and start clicking through my emails – even the ones in the notorious Promotions tab. Are most of them useless? Sure. But for every 15 … Continue reading How Will the Next Generation of Email Influence ABM? →

New MSP Lead Generation Trends for 2020

Leads Generation

Veronica Green-Gott — November 1, 2019 Believe it or not, there are just two months left in 2019. It’s time to start looking ahead and planning out a new lead generation strategy for 2020. Viewing your marketing plan for managed service providers from a future-oriented perspective opens you up to a big-picture perspective and highlights … Continue reading New MSP Lead Generation Trends for 2020 →

Lead Generation Strategies From 10 Startups

Leads Generation

Georges Fallah — November 1, 2019 Follow @georgesfallah I interviewed 10 different startups and asked them about their lead generation strategies. Want to get inspired? Watch these short Vcasts and find out what each startup has done to generate leads and grow. How Edifius generates leads with Perla Humphrey Perla is the Co-founder and CEO … Continue reading Lead Generation Strategies From 10 Startups →

Actionable Lead Generation Tactics for Management Software Vendors

Leads Generation

Judy Caroll — October 29, 2019 Follow @JudyCaroll1 The management software industry has become an overcrowded marketplace transforming it into a dog-eat-dog competition where everyone wants to have a bigger piece of the pie. Management software vendors surely do not run out of marketing ideas but the problem is these ideas/strategies seem to have a … Continue reading Actionable Lead Generation Tactics for Management Software Vendors →

5 Fundamentals of Any Demand Generation Marketing Strategy

Marketing Strategy

Karleigh Fantacone — October 23, 2019 Picture it. You have a product or service that isn’t getting the attention you hoped for and, therefore, you’re not meeting the goals you had for it either. Why is this happening? Maybe it’s a new product no one knows about yet or maybe you improved a service offering, … Continue reading 5 Fundamentals of Any Demand Generation Marketing Strategy →

How Businesses Need To Adapt Their Training to Make Way for Generation Z

Generation Z

Aashish Sharma — October 20, 2019 Follow @ineedseo Historically speaking, society has a way of stereotyping generations into pigeonholes for the neatness of media reports. In truth; each generation contains a plethora of differences even between themselves, let alone between each other. Businesses will always need to adapt to suit the skills and training needs … Continue reading How Businesses Need To Adapt Their Training to Make Way for Generation Z →

Revenue-Driven Lead Generation: 4 Questions Answered

Leads Generation

Christa Tuttle — October 16, 2019 Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and … Continue reading Revenue-Driven Lead Generation: 4 Questions Answered →