KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
Michael HannaJune 5, 2015 There was a day when you had to choose between quality pipeline and quantity of pipeline. However, with better practices, technology, and data, you can both grow volume, and increase the quality of your pipeline through conversions. The Old Way of Lead Creation Once upon a time, lists were a smart … Continue reading The Optimal Rate of Lead Generation and Conversion
Elizabeth DyrsmidApril 22, 2015 Ever wondered how to connect with anyone on LinkedIn for free without having a premium account? Last year we interviewed LinkedIn expert extraordinaire Viveka von Rosen. You can listen to that episode here. For those of you that prefer to read, we’ve pulled out the top nuggets including: Exactly how to … Continue reading How to Ignite Lead Generation with LinkedIn
Ryan ScottApril 13, 2015 Do Millennials, Generation X-ers and Boomers approach corporate volunteerism in different ways? Considering the generational differences around other areas of the workplace, it’s not surprising to see those differences extend to corporate volunteering and giving programs as well. Generational theorists focus on the personality characteristics of each generational group, and now … Continue reading Bridging the Generation Gap in Company Volunteering
Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
Wendy Bryant-BeswickApril 3, 2015 In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and … Continue reading Leveraging Social Media for Lead Generation
Anand SrinivasanApril 2, 2015 It doesn’t matter if you are just starting out as an SEO consultant or if you are already an established agency looking to grow – leads are the holy grail for the growth of any business. There are dozens of strategies, tricks and tools that can help you identify new leads … Continue reading SEO Lead Generation – A Growing List Of New Strategies & Tips
Lawrence AndersonMarch 28, 2015 No, it’s not ‘make them pay.’ It’s ‘let them pay.’ Because if you nobody ever noticed, all critics ever do is actually make claims that counter the claims of your marketers and lead generators. And like you, it takes a lot to maintain their position. Why not structure your lead generation … Continue reading Want a Lead Generation Strategy for Dealing with Critics? Let them Pay
Bob WoodsMarch 24, 2015 One of the greatest features of LinkedIn also happens to be what I believe is one of the more underutilized aspects of the platform. Those who don’t use it to its fullest advantage are losing out on a huge lead-generation source. I’m talking about the “Who’s Viewed Your Profile” feature. The … Continue reading LinkedIn: “Caller ID” for Lead Generation
Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]
