Tag Archives: Generating

From capturing leads to generating demand: Breaking down B2B marketing’s pivot

Leads Generation

It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.  Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot →

‘Word of Mouth’ Generating More Marketer Buzz

Marketing Strategy

‘Word of Mouth’ Generating More Marketer Buzz by Michael McLaren , Op-Ed Contributor, April 22, 2021 In our digital world, search engine marketing has become a powerful tool to grow your presence and drive traffic via paid and unpaid strategies. “Search,” specifically “Google search,” continues to be a strong area of focus for brand-side marketers.  … Continue reading ‘Word of Mouth’ Generating More Marketer Buzz →

5 Ways of Generating Backlinks For Your Website In 2021

SEO Backlinking

Stella Lincoln December 24, 2020 Without a doubt, SEO has evolved significantly over the past years, but there’s one thing that hasn’t changed – backlinks as an important SEO ranking factor. As per the latest backlinks stats, more than 55% of total webpages contains 0 backlinks pointing to the site. What are backlinks exactly? What … Continue reading 5 Ways of Generating Backlinks For Your Website In 2021 →

Generating Paid Leads: Entrepreneurs Discuss Which Platforms Work Well for Them

Leads Generation

Young Entrepreneur Council — March 15, 2020 From Google Ads to social media platforms, there are countless available platforms for entrepreneurs to generate paid leads for their business. To help you figure out which ones work well—and why—Young Entrepreneur Council members answered the following question: What is one digital platform you’ve had the most success … Continue reading Generating Paid Leads: Entrepreneurs Discuss Which Platforms Work Well for Them →

The Ultimate Guide to Generating Leads with Thought Leadership

Leads Generation

Christa Tuttle — July 10, 2019 — July 10, 2019 When you see “thought leadership” content out in the B2B content marketing landscape, the quality and substance of the ideas often run the gamut from “oh, wow!” to “oh, dear…”. When not executed strategically, thought leadership content may just seem like another box companies are … Continue reading The Ultimate Guide to Generating Leads with Thought Leadership →

Customer Service & Live Chat Applications for Generating New Leads

Customer Service

Amanda Strouse — May 23, 2018 — May 23, 2018 Here’s a (sarcastically) bold statement: People love to communicate. Here’s another one: People need to communicate with businesses. Those statements shouldn’t be surprising. So, why do so many businesses make communication difficult and time-consuming?It’s almost as if these businesses don’t want consumers to reach out … Continue reading Customer Service & Live Chat Applications for Generating New Leads →

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