Tag Archives: Generate

3 Ways to Generate More Event Leads With Interactive Content

Lena PrickettApril 4, 2015 In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and … Continue reading 3 Ways to Generate More Event Leads With Interactive Content

Think Strategy Not Tactics to Generate More Leads with LinkedIn

Kristina JaramilloMarch 15, 2015 Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and one that just has a presence and lots of connections that they are not engaged with. I’m sorry to say – but most sales and marketing leaders … Continue reading Think Strategy Not Tactics to Generate More Leads with LinkedIn

How to Generate Customer Insights Without Another Survey!

Christopher BrownFebruary 28, 2015 While surveys are useful at collecting information on customers and how they feel about certain interactions, products or services there are other ways to gain meaningful insights. First let’s define what we mean by customer insights: Customer Insights Defined: a deep understanding of a customer’s needs and behaviors—both known needs that … Continue reading How to Generate Customer Insights Without Another Survey!