NotebookLM’s Audio Overview lets marketers hear how their site lands with fresh eyes — revealing the gaps that cost attention, trust and conversions. By Susan Ferrari January 22, 2026 Marketers spend enormous amounts of time optimizing messaging, design and content, but rarely experience their own website the way a first-time visitor does. That … Continue reading The free AI tool that exposes messaging gaps on your site
LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting by Laurie Sullivan , Staff Writer, September 23, 2025 Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short — especially in the B2B space, … Continue reading LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions. Lauren Mraz on August 29, 2025 Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable … Continue reading How customer analytics closes the gaps in performance measurement
March 12, 2024 These are the cities with the largest gender pay gaps Several cities in Texas and California have some of the country’s largest pay gaps between men and women, according to a new report. BY Chris Morris March 12 is Equal Pay Day in the U.S., a representation of the additional number of … Continue reading These are the cities with the largest gender pay gaps
Understanding Your ESG Performance, Perception Gaps by Jay Milliken , Jill Steele , Kristen Wong , August 14, 2023 There’s been an onslaught of crises that have pulled businesses into thorny issues, reinforcing the need to implement robust environmental and social governance strategies or risk not meeting the expectations of consumers and employees. Companies … Continue reading Understanding Your ESG Performance, Perception Gaps
By Elizabeth Segran July 27, 2023 Right now, there are few brands in the world as big as Barbie. One person responsible for the current Barbiemania is Richard Dickson, who has been Mattel’s president and chief operating officer since 2014. (August 11, 2023), it was announced he had been appointed the new CEO of … Continue reading Three things Gap’s incoming CEO can do to make the brand relevant again
Twitter Developers Attempting To Fix Gaps In Hateful Content Violations by Laurie Sullivan @lauriesullivan, November 9, 2022 Twitter developers have been working to combat hateful content on the platform, even more so since Elon Musk acquired the company and became the CEO. “We’ve not only mitigated the recent surge in harmful behavior, but have reduced … Continue reading Twitter Developers Attempting To Fix Gaps In Hateful Content Violations
Jared Atchison September 15, 2020 If you’re like other business owners, you want to find success. We all dream of creating and operating a thriving company one day, but getting there is a journey. It all starts with your customers and the industry where you work. Failure to understand how your audience and industry co-exist … Continue reading How to Discover Internal Marketing Success Gaps
Beata Staszkow — November 18, 2019 We don’t often associate mature professionals with dynamism and creativity or having a zest for life. We tend to see people who are entering career twilight as on the way out rather than on the way up. We associate age with decline. And this is to our detriment. Although … Continue reading Plug Your Skills Gaps with Mature Professionals
Ingrid Catlin — March 14, 2019 Follow @blueingy — March 14, 2019 According to the World Trade Organization, 75% of all business transactions and purchases occur through indirect channels, which means that you likely have a partner program in place. You probably have a channel incentive program as a part of the broader partner initiative … Continue reading Identifying Gaps In Your Channel Incentive Program
