Tag Archives: Gaps

How to Discover Internal Marketing Success Gaps

Jared Atchison September 15, 2020 If you’re like other business owners, you want to find success. We all dream of creating and operating a thriving company one day, but getting there is a journey. It all starts with your customers and the industry where you work. Failure to understand how your audience and industry co-exist … Continue reading How to Discover Internal Marketing Success Gaps →

Plug Your Skills Gaps with Mature Professionals

Skills Management

Beata Staszkow — November 18, 2019 We don’t often associate mature professionals with dynamism and creativity or having a zest for life. We tend to see people who are entering career twilight as on the way out rather than on the way up. We associate age with decline. And this is to our detriment. Although … Continue reading Plug Your Skills Gaps with Mature Professionals →

Identifying Gaps In Your Channel Incentive Program

Performance Management

Ingrid Catlin — March 14, 2019 Follow @blueingy — March 14, 2019 According to the World Trade Organization, 75% of all business transactions and purchases occur through indirect channels, which means that you likely have a partner program in place. You probably have a channel incentive program as a part of the broader partner initiative … Continue reading Identifying Gaps In Your Channel Incentive Program →

The Key to Navigating Real World Generation Gaps in the Workplace

Work Environment

by Michelle White June 29, 2016June 29, 2016 It’s a trend affecting every industry and sector: the generational shift that is occurring as Millennials increasingly outnumber Gen-Xers and Baby Boomers is a complex topic that cannot be ignored. From marketing to healthcare, from financial services to, of course, technology, this paradigm shift requires serious evaluation … Continue reading The Key to Navigating Real World Generation Gaps in the Workplace →

Bridging the gaps in the Google My Business API

Google Business

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. Brian Smith on June 27, 2016 Last month, Google released version 3.0 of its Google My Business API, which for … Continue reading Bridging the gaps in the Google My Business API →

Mind The Gaps: Gaps In Digital Marketing Integration [Infographic]

Digital Marketing

Angela Hausman, PhDMarch 20, 2015 Copyright: neyro2008 / 123RF Stock Photo Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly 1000 marketers found poor digital marketing integration across channels. According to a recent report by Oracle Marketing Cloud and Econsultancy (see infographic below for details), marketers report poor … Continue reading Mind The Gaps: Gaps In Digital Marketing Integration [Infographic] →