Martech doesn’t exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. Steve Petersen on April 2, 2024 As martech practitioners, we need to stay abreast of more than product and channel features, capabilities, competitor comparisons, stack fit, best practices, etc. We should also consider macro factors, which Investopedia defines as … Continue reading Future-proofing martech strategies against macro forces
Tag Archives: FutureProofing
3 future-proofing strategies for Google’s third-party cookie crackdown
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies. Robert Tracy on March 1, 2024 After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader … Continue reading 3 future-proofing strategies for Google’s third-party cookie crackdown
Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends
Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends Matt Dorman / Last Updated: Jan 9, 2024 Emerging web technologies are changing the way CTOs think about the websites of the future. Globally, forward-thinking companies understand the need to adopt and adapt to tech advancements. They have to in order to reach consumers … Continue reading Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends
2 Future-Proofing Components to Protect Your Growth
Laura Patterson September 23, 2021 Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect … Continue reading 2 Future-Proofing Components to Protect Your Growth
Why Building a Brand Is the Secret to Future-Proofing Your Business
Katy French — March 27, 2019 — March 27, 2019 Counselling / Pixabay “Your brand is what other people say about you when you’re not in the room” —Jeff Bezos When people ask us why branding matters, it’s a loaded question. Can you run a business without a brand? Sure. But will you be memorable? … Continue reading Why Building a Brand Is the Secret to Future-Proofing Your Business
Future-Proofing Your Business for 2019 [UK]
Chris Smith — October 31, 2018 Follow @officialsilb — October 31, 2018 As we move ever closer to the Christmas season, now is a good time to reflect on the previous year and take stock of what 2018 has meant for retail businesses. There have been some seismic shifts in the makeup of the UK … Continue reading Future-Proofing Your Business for 2019 [UK]
3 Tips for Future-Proofing Your Digital Career
by Mars Dorian November 15, 2015November 15, 2015 As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules … Continue reading 3 Tips for Future-Proofing Your Digital Career
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