Tag Archives: Future

Brand Marketing Evolution: The Future of Content Creation

Ashley Taylor AndersonMay 29, 2015 In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly evolve into something we’ve only just begun to imagine. In this last article on brand marketing evolution, we’re going to … Continue reading Brand Marketing Evolution: The Future of Content Creation →

Was Your Site Hit By Google’s New Mobile-Friendly Algorithm? Use This Quick Guide to Recover and Prepare for the Future of Mobile Search

Jess HallMay 28, 2015 Last month, Google updated its algorithm to make its search results friendlier to smartphone users. We knew those changes were coming; mobile search is more prevalent than desktop, and it’s much more likely to result in sales for online businesses. In fact, we’ve been blogging about the importance of responsive website … Continue reading Was Your Site Hit By Google’s New Mobile-Friendly Algorithm? Use This Quick Guide to Recover and Prepare for the Future of Mobile Search →

4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign

Sarah ParkerApril 25, 2015 Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns in your industry across social platforms, and still get results below expectation. That doesn’t mean that campaign was a complete failure; it’s … Continue reading 4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign →