As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Grace Kaye on September 22, 2017 The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in … Continue reading Programmatic TV is the future: Here’s how to capitalize on the opportunity
Madhumanti Debnath — September 21, 2017 — September 21, 2017 Email has been a marketing staple since Gary Thuerk (dubbed the “father of spam”) sent the first mass email via Arpanet in 1978. And while tactics have certainly changed since then, email marketing itself has remained an essential tool in most digital marketers’ toolboxes. Today, … Continue reading Is Interactive Email Marketing The Future?
Bradley Chalupski — September 14, 2017 — September 14, 2017 Growing a company’s customer service operation is never an easy job. Usually, great customer service execs who’ve already managed a moderate amount of scale are called upon to maintain performance across even greater scale. Unfortunately, creating great customer success departments requires a hands on approach … Continue reading Introducing the Future of Customer Support: Employee Motivation
Bob Apollo — August 21, 2017 Follow @bobapollo — August 21, 2017 Wokandapix / Pixabay The philosopher and essayist George Santayana is perhaps best remembered for the aphorism “Those who cannot remember the past are condemned to repeat it.” Remembering the past is, of course, important – but memories alone are not going to help … Continue reading Transforming the Future by Reflecting on the Past
Liz Papagni — August 15, 2017 Follow @mrktgworx — August 15, 2017 If you’re still using the old faithful social media platforms—Facebook, Twitter, and LinkedIn—don’t worry. These networks aren’t going anywhere. If, however, you’ve noticed a downtrend in the number of engagements you’re receiving, it may be because you haven’t kept up with the many … Continue reading The Future of Social Media Marketing
Shep Hyken — August 11, 2017 Follow @Hyken — August 11, 2017 The continual advancement of digital technology is nothing new, yet providing an outstanding customer experience is now becoming more impossible to do without incorporating the latest digital elements into it. As Andrew Watson, Director of Customer Experience & Partner Marketing at Vivint, states … Continue reading The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?
Abhishek Budholiya — August 11, 2017 Follow @aabudholiya02 — August 11, 2017 As retail or departmental stores continue to expand their in-house stock and the length of display shelf aisles, it becomes more challenging to maintain consistency of on-shelf availability of each and every product. Despite such hurdles, retailers try to cover most of the … Continue reading Why Running a Mega Retail Store Will Be Impossible in the Future Without On-Shelf Availability Solutions
Murray Newlands — August 9, 2017 Follow @murraynewlands — August 9, 2017 In today’s technology-driven society, companies are constantly trying to create a name for themselves by implementing innovative solutions into their business processes. Conversational commerce and conversational marketing have become the talk of the town because they allow you to communicate with your target … Continue reading Conversational Commerce Is The Future of E-Commerce
Emma Weir — July 27, 2017 — July 27, 2017 Automation is bang on trend at the moment, nearly everyone is talking about it! So what exactly is email automation and how can it be beneficial to your business? Email automation is one of the most powerful tools available to marketers. It includes the creation … Continue reading Automation – The Future of Easy Email Marketing
Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future
