Tag Archives: Fundraising

Millennial Fundraising: Why this Generation Cares About Giving

Sarah Flis — March 20, 2020 Today, 76.2 million millennials live in the U.S. and 84 percent of them contribute to charities, more than other generations. Millennials give an average of $ 481 annually. Based on that, millennial fundraising totals more than $ 30 billion. That’s a huge opportunity! For non-profit organizations to succeed in … Continue reading Millennial Fundraising: Why this Generation Cares About Giving

Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines

Steven Shattuck — September 1, 2017 Follow @stevenshattuck — September 1, 2017 If you’re like anyone with an office job, you’re probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you’ll quickly find that a large chunk of your day is spent crafting the subject … Continue reading Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines

The 5 Essential Elements of a Fundraising Email

Terri HarelJune 26, 2015 All organizations know that email marketing is a critical component of donor engagement and gift solicitation. Yet, it’s obvious that people are inundated with email: personal, work, and promotional messages drown inboxes daily. When your email does get opened and read, how should you structure your email to improve your chances … Continue reading The 5 Essential Elements of a Fundraising Email

Bring Your Fundraising Online: 5 Steps to Increase Online Donations

With new channels — like email, social, mobile, and web — nonprofits have never had more opportunities to stay in touch with the people who matter most to their organization. But even with all the tools available, you may feel that your organization still has room for improvement when it comes to generating donations online. … Continue reading Bring Your Fundraising Online: 5 Steps to Increase Online Donations