— September 4, 2017
If you failed to follow the latest news concerning social media apps, here’s something you might have missed: Snapchat released a new feature called the “Snap Map”. What this interesting little feature does is that it allows you to locate your friends on a map after you share locations with each other.
Snapchat users are thrilled about the feature, despite the concern from certain quarters concerning the safety and privacy aspect of things.
But, there’s another group that’s even more excited about the feature – marketers. After all, marketers thrive on tracking. So, if you’re marketer looking for a reliable tracking tool, Snap Map is your answer for now.
Here are a few tips on how you can leverage it towards boosting your social media marketing.
This might sound dumb, but, yeah, the first step to making the most of Snap Map starts with you actually enabling the feature. Once you do that, update your followers. You should do this because you want your followers to connect your brand with an actual physical location.
It adds credibility and creates a better perception of your brand.
Ask your influencers to enable it
By having your influencers share their location, you can publicize their presence at company events and parties. This is a great way to get followers engaged with your brand through the influencers.
Also, request your influencers to have the feature switched on throughout the entire duration of the event.
Though it can’t compete with Twitter’s analytics API, Snap Map does offer geolocation analytics. It’s good enough for gathering insights related to the demographics and activities of Snapchat users, the level of brand visibility in the snaps, locations that snappers frequent, and how visible your competitors are.
Identify offline marketing locations
Snap Map comes with heat map feature that tells you which locations are “hot” in terms of Snapchat activity. This will give you an idea about what locations your Snapchat audience is likely to hang out at or visit. Of course, you will need to spend some time on researching and narrowing down the locations.
Once you do, you can identify locations which are perfect for your non-digital marketing campaigns.
Get your employees involved
You can also get your employees involved by asking them to promote your brand. For instance, you can ask them to “Snap Map” their locations when company events, celebrations, product launches, and other events take place.
All they literally have to do is share the event via “Our Story” on Snapchat.
If you have policies against sharing company events, you can train your employees to share in Ghost Mode or train them on how to use “Our Story” in a more tactful manner.
On the whole, it would be safe to say that Snap Map, despite what the naysayers may say, is a fantastic marketing tool. It’s a great way to put a face to your brand and reach out to more audiences.