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5 CMO tips to transform marketing operations from killer to dream fulfiller

Content Management Tools

Insights gleaned from time working on both the creative and operational sides of marketing. Spence Darrington on March 31, 2022 You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your … Continue reading 5 CMO tips to transform marketing operations from killer to dream fulfiller →

Thanks to #FreeBritney, another female entertainer is freed from conservatorship

Women In Leadership

By Moises Mendez II   March 22, 2022 About four months after Britney Spears was freed from her conservatorship, former actress Amanda Bynes is now free. On Tuesday morning, a California judge ruled to end Bynes’ nearly nine-year conservatorship, after she filed to be released a month ago. A judge tentatively ruled to terminate it … Continue reading Thanks to #FreeBritney, another female entertainer is freed from conservatorship →

InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti

Shopping Campaigns

InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti by Laurie Sullivan  @lauriesullivan, (March 29, 2022) InMobi unveiled an interactive video offering to help consumers discover products, and assist brands that want to monetize the media on their website. Launched Tuesday at Shoptalk, InMobi Commerce supports retailers and ecommerce companies through the launch of … Continue reading InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti →

Pinterest offers more funding to creators from marginalized communities

Pinterest

Fund will provide grants, ad credits, equipment and connection with corporate sponsors. Constantine von Hoffman on March 28, 2022 Pinterest today announced $ 1.2 million in additional funding for its Creator Fund, specifically targeting people from traditionally underrepresented groups. The funds – which are a combination of cash grants, ad credits and equipment – will … Continue reading Pinterest offers more funding to creators from marginalized communities →

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites

Technology Evolution

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan  @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites →

I work a 9-to-5 job from a mountainside van. Here’s how I do it

Work Environment

By Laura Tiensuu   February 20, 2022 After putting the finishing touches on our newly renovated, 2004 Sprinter van, my partner and I set off to see if the “digital nomad” lifestyle was as attainable as the influencers on Instagram make it appear. The short answer? It’s not. But with a supportive employer, preparation, and … Continue reading I work a 9-to-5 job from a mountainside van. Here’s how I do it →

Trying to build your brand? Steal secrets from Billie Eilish, Taylor Swift, and the Foo Fighters

Branding Tools

By stephen seth   February 18, 2022   The music industry has always lived at the crest of the cultural wave, setting trends and reflecting changing beliefs and desires. So it’s no surprise that brands have long traded on the cultural relevance of musicians, tapping them as creative directors (Rihanna for Puma), ad campaign stars … Continue reading Trying to build your brand? Steal secrets from Billie Eilish, Taylor Swift, and the Foo Fighters →

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