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How To Get What You Need From Your Marketing Team

Marketing Guide

Brandon RedlingerSeptember 4, 2015 Sales and marketing teams have become more and more aligned in recent years, especially in B2B organizations. History may show a past of battles, resulting in scars and wounds between the two departments, but it’s imperative that they now work together. Marketing must support sales, and sales must support marketing. Sales … Continue reading How To Get What You Need From Your Marketing Team →

4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective

Marketing Guide

Sales and marketing don’t have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization. Steve Olenski on August 31, 2015 In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word … Continue reading 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective →

Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV

Mobile Advertisement

Beth KindigAugust 25, 2015 By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $ 100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $ 200 billion. This … Continue reading Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV →

Ten Reasons your Customers are NOT Ordering from your Website

eCommerce

Brian StrojnyAugust 25, 2015 Everywhere you turn it seems that business leaders are talking about user experience. Marketers are spending boatloads of money with agencies to build the next-generation “customer experience” on the corporate website. Unfortunately, they are forgetting one thing…the customer experience to actually order your product. While B2C companies have learned this lesson the … Continue reading Ten Reasons your Customers are NOT Ordering from your Website →

9 Social Media Hacks Every Small Business Can Benefit From

Small Business Tools

VerticalResponseAugust 25, 2015 Are you currently using social media sites to enhance your business’s online strategy? Posting to these platforms on a regular basis is a great place to start. If you want to increase sales, brand awareness, and website traffic, you’ll have to up your social marketing game by going a bit further. These nine social … Continue reading 9 Social Media Hacks Every Small Business Can Benefit From →

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