by BusinessVibes March 7, 2016 Follow @businessvibesMarch 7, 2016 Influencer marketing: cash cow, or too-good-to-be-true? Probably a bit of both, if we’re honest. Influencer marketing offers the potential to leverage a huge following, securing endorsement right at the heart of your target audience. However, as the sector grows so do the people looking to take … Continue reading 7 Ways To Save Your Brand From Influencer Blackmail
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Shifting from an “Us” Website to a “You” Website
by Rick Whittington March 5, 2016 Follow @rickwhittingtonMarch 5, 2016 Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from. People get overwhelmed when they have more than one choice. … Continue reading Shifting from an “Us” Website to a “You” Website
Getting The Most From Your Conference Experience
As with all things marketing, we’re always looking to get the most bang for our buck. Conferences are no exception. Columnist Amy Bishop shares tips to ensure that you get a strong return on your investment. Amy Bishop on March 4, 2016 It’s the most wonderful time of the year! And by that, I … Continue reading Getting The Most From Your Conference Experience
Highlights from Deloitte’s Global Human Capital Trends 2016
by Jamie Nichol March 4, 2016 Follow @CultureIQMarch 4, 2016 This week Deloitte University Press released its annual report Global Human Capital Trends 2016 “The new organization: Different by design.” As usual, the report is jam-packed with useful findings that affect not only human resources leaders, but all business leaders. In fact, the report’s central … Continue reading Highlights from Deloitte’s Global Human Capital Trends 2016
Separate From The Noise or Die
by Brent Pohlman March 3, 2016 Follow @brentpohlmanMarch 3, 2016 Today, I read an article where a marketing company was closing its doors because it felt it could no longer compete in a world of marketing noise. Apparently, this company was not able to separate itself from the general marketing information that was available to … Continue reading Separate From The Noise or Die
3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
by Marissa Cazem March 1, 2016March 1, 2016 There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars, proving that brands need to take advantage of this massive moment on television. It is a … Continue reading 3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
How To Remove Ex-employees From Your LinkedIn Company Page
by James Potter February 29, 2016 Follow @thelinkedinmanFebruary 29, 2016 One of the most common questions I am asked by administrators at the end of our company profile course is how to remove the ex employees that are still showing on their company profile. LinkedIn doesn’t make it obvious, or easy, to make it happen … Continue reading How To Remove Ex-employees From Your LinkedIn Company Page
87 Resources To Create a Work From Home Job
by Patrick Antinozzi February 29, 2016February 29, 2016 For most people, having a work from home job is the dream. Imagine having complete control over your time, being able to work from anywhere in the world, and never having to commute in rush hour ever again. For ease of use, I’ve compiled 88 resources that … Continue reading 87 Resources To Create a Work From Home Job
10 Productivity Tools And How Small Business Owners Can Benefit From Them
by Jamil Velji February 28, 2016 Follow @jamilveljiFebruary 28, 2016 There are specific ways in which information technology plays an important role in small business success. Small companies usually rely on outside expertise (authorities in particular segments of modern technology), an adequate IT investment, user engagement, and even CEO involvement in the use of specific … Continue reading 10 Productivity Tools And How Small Business Owners Can Benefit From Them
Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
If your business hasn’t yet been hit with an online reputation attack, chances are it will be. Columnist Chris Silver Smith has tips on how to proactively prepare to help reduce the seriousness of an attack. Chris Silver Smith on February 26, 2016 at 10:27 am Your business may be humming along blissfully doing commerce when it … Continue reading Bullet-Proofing Your Business From The Inevitable Online Reputation Attack