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From Capturing to Converting Leads: What Your Strategy is Missing

by Mary Long March 20, 2016 Follow @MaryCLongMarch 20, 2016 It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket … Continue reading From Capturing to Converting Leads: What Your Strategy is Missing →

How to Gain Actionable Insights from Social Media Listening

by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening →

From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics

by Brian Brinkmann March 10, 2016 Follow @BrianFBrinkmannMarch 10, 2016 Creating a data-driven organization doesn’t just happen overnight. Just because you provide someone with a chart or report, doesn’t mean they are automatically going to start making data-driven decisions. Like all change in an organization, it’s a multi-step process that requires some time, some people, … Continue reading From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics →

What different consumer groups really want from local business websites

Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! Myles Anderson on March 8, 2016   In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at … Continue reading What different consumer groups really want from local business websites →