Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. Kath Pay on July 18, 2025 Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands … Continue reading Why it’s time to reframe email from campaigns to conversations
HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know. Tyler Samani-Sprunk on July 17, 2025 With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. Whether you’re in … Continue reading 14 HubSpot updates from June 2025 you can’t miss
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer. Ryan Phelan on June 26, 2025 Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define … Continue reading 6 steps to take a guilt-free vacation from your email program
Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2025 Microsoft on Thursday shared updates to the Mercedes Benz Showroom Ads pilot, Performance Max, MSA Report Builder, Showroom Ads, and showcased a new Search Advertising Landscape Guide. Mercedes-Benz is Microsoft’s first client working with Showroom Ads. The three-month-old … Continue reading Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
MTA promises precise measurement, but delivers complexity and confusion. It’s time to replace it with incrementality testing and MMM. Tom Leonard on June 20, 2025 Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they have quietly hedged their … Continue reading It’s time to move on from multi-touch attribution
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles. Melissa Reeve on June 17, 2025 I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy … Continue reading Lessons from letting AI vibe code a landing page
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. John Premkumar on June 12, 2025 As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust … Continue reading Marketing gains from AI begin with governance
Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you. Tyler Samani-Sprunk on June 10, 2025 From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, … Continue reading The 14 best HubSpot updates from May 2025
Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. Océane Li on June 6, 2025 Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many … Continue reading Real-world insights from deploying custom GPTs for GTM
The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts?
