From 10 to 7 Blue Links: The New Way of Tracking Rankings Wisam Abdulaziz Aug 18, 2025 Richer SERPs, Fewer Clicks Search engine results pages (SERPs) are richer than ever. With the rise of AI-generated sections, the traditional “10 blue links” are often reduced to seven or fewer, and they’re capturing far fewer clicks. In … Continue reading From 10 to 7 Blue Links: The New Way of Tracking Rankings
More than half of B2B marketers surveyed struggle to even define ‘GTM.’ Mike Pastore on August 15, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half (47%) of marketers surveyed for a report on B2B growth say they have a structured GTM framework. Even more worrisome, 53% … Continue reading B2B firms suffer from poor GTM understanding
August 13, 2025 6 fast ways to bounce back from a job rejection BY Margie Warrell Sarah thought she’d nailed it. Three rounds of interviews for her dream marketing role, glowing feedback from the hiring manager, and a reassuring “we’ll be in touch soon.” So when the rejection email landed in her inbox two weeks later—a … Continue reading 6 fast ways to bounce back from a job rejection
August 05, 2025 What leaders can learn from podcasters about communication BY Amanda Cupido It’s undeniable: Digital platforms are powerful tools for influence and podcasting trends have emerged as a masterclass in building impactful leadership profiles. I’ve been producing podcasts for executives for more than 15 years; I’ve seen firsthand how they’ve helped increase trust, deepen … Continue reading What leaders can learn from podcasters about communication
August 03, 2025 How to stop stress from hijacking your productivity BY Samantha Wasserman Do you ever have those weeks where you feel you’ve gotten nothing done? You’re staring at your screen, the same paragraph you’ve read three times still making no sense. Your mind drifts to that looming deadline, the difficult conversation with your manager, … Continue reading How to stop stress from hijacking your productivity
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams
July 31, 2025 These are the perks workers are looking for right now (and it’s not just to work from home) BY Sander Van’ t Noordende In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employer–talent dynamic faces new challenges. But the latest data tells a different story: not … Continue reading These are the perks workers are looking for right now (and it’s not just to work from home)
July 29, 2025 Stuck in a ‘trend’ economy? Here’s how you can break free from it BY Anna Pompilio It’s never felt more impossible to keep up with the trend cycle. Trends feel harder to predict, too fast to respond to, and even harder to get in front of. In many instances, it appears to be … Continue reading Stuck in a ‘trend’ economy? Here’s how you can break free from it
July 28, 2025 Women are being erased from medical research—again BY Priyanka Jain, Laine Bruzek, and Pita Navarro When we started Equal Research Day on June 10, 2022—the anniversary of women finally being included in U.S. clinical research in 1993—we intended it to be a celebration of progress and a call for more inclusive science. We wanted to mark … Continue reading Women are being erased from medical research—again
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency. Stephanie Trovato on July 24, 2025 A few years back, I joined a company with a smart, seasoned content team. Behind the scenes, the system was chaotic. The strategy was strong. The ideas were … Continue reading Transform your content creation from chaos to consistent brilliance
