Amanda Clark — April 12, 2017 Follow @GrammarChicInc— April 12, 2017 The last thing you want your resume is to be is boring and generic. If an employer could plug in someone else’s name and everything else still applies, chances are you’re headed for the “no” pile. There’s nothing that makes you stand out or … Continue reading Powerful Verbs to Elevate Your Resume from Boring to Engaging
Jeff Kalter — April 12, 2017 — April 12, 2017 Do you simply tally up your wins and losses, then look to see whether the trends are going in the right direction? If so, you’re like many other companies. Some will go a little further and ask the sales reps why the sale was lost. … Continue reading What You Can Learn from Win/Loss Analysis
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
Thomas O’Shaughnessy — April 11, 2017 — April 11, 2017 Being in the SEO world, you’re bound to run into a traffic drop at some point in your career. We’re in a volatile industry with differing opinions and, unfortunately, lots of misinformation. There are disagreements ranging from what defines “duplicate content” to what the latest … Continue reading Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues
Natalie Petersen — April 9, 2017 — April 9, 2017 Keep these digital marketing tips from ‘Pretty Little Liars’ to yourself! “Two can keep a secret if one of them is dead” goes the theme song of one of my favorite shows of all time, “Pretty Little Liars” (PLL); the show begins its final 10 … Continue reading Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars”
James Scherer — April 7, 2017 — April 7, 2017 At our young company, I’m an old man. 28 is about three years older than our average and my memories of MySpace are lost on conversations with my “born in 1996” colleagues. Equally, they have hair and I’m fast losing mine. But that’s beside the … Continue reading 18 Creative Instagram Promo Ideas and Examples from Top Brands
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites. Matt McGee on April 7, 2017 Did you notice? Just this week we launched a new home page here on Marketing Land. You wouldn’t notice … Continue reading Why we cross-post articles across our websites
Robert Gloer — April 6, 2017 Follow @IOUFinancial— April 6, 2017 If you’ve ever had a bad experience applying for a bank loan, you understand how demeaning it can feel to be turned down. Regulation and low-interest rates have made it tougher for banks to lend to small business. The tight-fistedness of the banks after … Continue reading 9 Things That Separate Good Business Lenders from Bad Ones
Alicia Esposito — April 5, 2017 — April 5, 2017 Every time I log into a social network (yes, I use basically all of them), I feel like Alice doing aerial somersaults down the rabbit hole. I’m mindlessly sifting through what seems like an endless supply of information. Before I know it, an hour of … Continue reading 3 Social Amplification Lessons From Intel
James Scherer — April 5, 2017 — April 5, 2017 Are you looking to start a business, or grow one into exactly what you want it to be? That’s awesome. Entrepreneurship is an exciting pursuit, but it’s also a bit terrifying. This article will help with that – it’s here to give you a bit … Continue reading 60 Essential Tools We’ve Used to Build a Successful Startup from Scratch
