Mark Miller — July 18, 2017 Follow @MMtwopointfive — July 18, 2017 Last week, Amazon held the latest edition of Prime Day, an annual event it puts on for its Prime subscribers. Like most things the eCommerce giant does, it’s something digital marketers and e-tail leaders should keep a close eye on. With the holiday … Continue reading 3 Valuable eCommerce Lessons to Take from Amazon’s 3rd Prime Day
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
Roxanne Abercrombie — July 17, 2017 Follow @parkersoftware — July 17, 2017 OpenClipart-Vectors / Pixabay It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made an online purchase in the past three months, and a colossal 28 million seniors have a Facebook account. … Continue reading What Do Older Generations Want From Customer Service? [Infographic]
James Scherer — July 14, 2017 — July 14, 2017 Is your young business in need of some customers? Every business is. An email list gives you access to possible customers – qualified business leads prospectively interested in buying what you sell. This article will give you a step-by-step walkthrough for how to build your … Continue reading How to Build an Email List from Scratch (A 5 Step Walkthrough)
Deji Atoyebi — July 12, 2017 Follow @I_amAtoyebiDeji — July 12, 2017 Today technologies abound to enable businesses to achieve goals more efficiently and effectively. These come in handy in an age where consumers are barely constrained by a lack of alternatives regarding their choice of products. Currently, almost every facet of business operations is … Continue reading 4 Tech Trends and How Your Business Can Benefit From Each
Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search
Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential. Casey Wuestefeld on July 11, 2017 Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time … Continue reading 3 ways for marketers to get more from their content
Susie Plascencia — July 10, 2017 Follow @SusiePlascencia — July 10, 2017 Want to improve the way you do business in the U.S.? Learn from the Japanese. I recently traveled to Japan on business and pleasure. Anticipating several meetings and events, I began to familiarize myself with local customs and of course, Japanese business etiquette. … Continue reading Lessons from Japanese Business Culture
Maranda Dziekonski — July 7, 2017 Follow @marandasays — July 7, 2017 ElisaRiva / Pixabay We’ve all been there. Churn, cancellation, breaking up. Call it what you may, it hurts. As it is in life, it is also true in business – when you go through a breakup, you should take the time to reflect, … Continue reading What You Should Learn From a Breakup
Jody Glidden — July 5, 2017 — July 5, 2017 Lauren Clemmer, executive director of the Association for Accounting Marketing, has been immersed in accounting marketing and business development for more than a decade, and was recently named one of the most powerful women in accounting. For the past two years, she has worked with … Continue reading Gives 5 Trends That Should be on the Radar of Every Firm From Lauren Clemmer
