When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017 Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers
Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer
Brian Horvath — August 29, 2017 Follow @BrianHorvathINC — August 29, 2017 Brick and mortar retail is taking a hit. Recently, many of the major retailers such as Macy’s and Sears have announced stores closing all over the United States. While some believe it is due to a weak economy, the reality is that online … Continue reading 5 Things Online Retailers are Doing to Stand Out from their Competition
AJ Agrawal — August 28, 2017 Follow @ajalumnify — August 28, 2017 Nikin / Pixabay You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation … Continue reading 8 Reasons You Aren’t Getting An ROI From SEO
Greetje den Holder — August 25, 2017 Follow @GdenHolder — August 25, 2017 I know Instagram has been around for a while now but I have only recently registered a business account on this social media platform. As a company, you should not be on every social media website just for the sake of being … Continue reading 20 Instagram Tips I Learned From the Experts
How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy. Stefan Benndorf on August 24, 2017 In the early days of Uber, and even still today, there was criticism about the seemingly obscene valuation of the company. But you know what? … Continue reading 5 steps to grow your app user base, lifted from the Uber playbook
David Parmelee — August 23, 2017 Follow @DavidParmeleeUX — August 23, 2017 FirmBee / Pixabay Whether you have created a landing page for idea validation or have built a stable release for your flagship product, few results are more unsettling than launching to silence or getting a great deal of traffic with a low conversion … Continue reading Try This Website Teardown “Twist” to Know What Stops Real Users From Converting
Samantha Martin — August 23, 2017 Follow @Socially_Sam — August 23, 2017 One of the reasons I decided that having a “real job” just wasn’t for me was my hatred of going to, and sitting in an office all day. I also just didn’t like the whole office politics and having to be there at … Continue reading How To Work From Home
Jason Carney — August 22, 2017 Follow @WorkSmartPEO — August 22, 2017 niekverlaan / Pixabay Getting promoted to a new managerial position is an exciting time. While gaining additional responsibilities and moving up the corporate ladder is exhilarating, it’s also a time to take a step back and consider what it’s going to take to … Continue reading 4 Tips for Making the Transition from Manager to Coach
Eleanor Telling — August 22, 2017 — August 22, 2017 15299 / Pixabay In today’s world, receiving customer experience feedback surveys seems part of almost every transaction. From opening a bank account, taking out an insurance policy, to going on holiday and even buying groceries in the supermarket. There is no doubt that companies are … Continue reading 6 Ways to Move from Measuring Scores to Measuring Outcomes
