Tag Archives: Fraud

Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates. Greg Sterling on May 17, 2019 In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid … Continue reading Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud →

Digital Ad Fraud Down: What Does That Really Mean?

Ad Fraud

Digital Ad Fraud Down: What Does That Really Mean? by Maarten Albarda , Featured Contributor, May 3, 2019 Two industry developments this week caught my eye this week. One gives me hope, and one is cause for despair, even though it was reported as a win. To start with the latter (I am a “bad … Continue reading Digital Ad Fraud Down: What Does That Really Mean? →

Ad fraud war wages on: More fraud to be stopped than successful in 2019

Ad Fraud

Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019 Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019 →

Refund Denied: What to Do if You’re a Victim of Tax Fraud

Tax Management

Heidi Daitch — April 17, 2019 — April 17, 2019 Now that April 15th has come and gone, it’s still critical for you to stay vigilant and to keep a watchful eye for any suspicious activity that may signal tax fraud. Fraudsters have been busy, and may have already been working behind the scenes to … Continue reading Refund Denied: What to Do if You’re a Victim of Tax Fraud →

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument

Ad Fraud

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument by Maarten Albarda , Featured Contributor, March 8, 2019 Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost’s Laurie Sullivan wrote about the current state of ad fraud this … Continue reading The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument →

How To: Identify, Prevent, and Stop Affiliate Fraud

Affiliate Marketing

Robert Woo — January 16, 2019 — January 16, 2019 Affiliate marketing has been booming lately, and for all the positives that brings to the bottom lines of both merchants and publishers alike, there’s also the dirty side of it that’s ever-present: affiliate fraud. According to recent studies, “an estimated 2% of performance-driven transactions are … Continue reading How To: Identify, Prevent, and Stop Affiliate Fraud →

Advertisers Lose Billions Of Dollars To Ad Fraud

Advertisement Industry

Advertisers Lose Billions Of Dollars To Ad Fraud by Laurie Sullivan @lauriesullivan, (November 30, 2018) Bots create close to half — or about 48% — of all internet traffic across all web sites, according to Reid Tatoris, Distil Networks vice president of product outreach and marketing. And while that number was published earlier this year, … Continue reading Advertisers Lose Billions Of Dollars To Ad Fraud →

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Ad Fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud →

Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It

Social Media Influence

Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It →

5 Tips to Prevent Small Business Fraud

Smart Business Tips

Marvin Magusara — August 15, 2018 Follow @bubblelocalseo — August 15, 2018 iAmMrRob / Pixabay Consider our world, rampant with identity theft and RFID hackers that target individuals; where cyber crime is happening every moment of every day. Regardless of the size, why wouldn’t you be concerned about the possibilities of business fraud? There are … Continue reading 5 Tips to Prevent Small Business Fraud →