Tag Archives: Fraud

Protect Your Business Against Gift Card Fraud This Holiday Season

David DeCorte November 21, 2020 The holidays are now upon us. Of course, against the backdrop of COVID-19, we’re looking at a season unlike anything we’ve ever seen before. Unsurprisingly, many consumers are opting to do the bulk of their shopping online. But, while skipping out on the crowds and the chaos at the mall … Continue reading Protect Your Business Against Gift Card Fraud This Holiday Season →

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking

Mobile Apps

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking →

Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud

PPC Marketing

Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud by Laurie Sullivan @lauriesullivan, July 1, 2020 Ad-fraud prevention firm CHEQ on Wednesday moved its ad verification services to support paid search and paid-search advertising. The service, called CHEQ PPC, expands the company’s offerings beyond impression-based programmatic advertising. The goal is to help companies avoid losing … Continue reading Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud →

Ad fraud prevention firm CHEQ enters PPC market

Ad Fraud

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Ginny Marvin on July 2, 2020 The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed … Continue reading Ad fraud prevention firm CHEQ enters PPC market →

In-App Fraud, Targeting Present Major Challenges For Holiday Season

Holiday Season

In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season →

How Influencer Marketing Fraud Could Cost Your Business [Infographic]

Influencer Marketing

Stacey Rudolph — September 29, 2019 Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their … Continue reading How Influencer Marketing Fraud Could Cost Your Business [Infographic] →

Filed for a Tax Extension? You’re Still at Risk of Fraud

Tax Management

Donna Parent — September 18, 2019 — September 18, 2019 stevepb / Pixabay If you are one of the millions of taxpayers who have filed for a tax extension in 2019, the October 15th deadline is just around the corner. Fraudsters may have attempted to steal your identity and tax information throughout the year … Continue reading Filed for a Tax Extension? You’re Still at Risk of Fraud →

How to Cut Your Company’s Payment Fraud Risk

Risk Management

Manish Vrishaketu — September 16, 2019 Follow @tipalti — September 16, 2019 As companies continue to invest in heavily amping up their security measures, fraudsters are shifting their aim — now targeting business’s less-secure alternative payment methods. A record-breaking 82% of organizations became victims of payment fraud in 2018, according to the Association for Financial … Continue reading How to Cut Your Company’s Payment Fraud Risk →

Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

Instagram Advertisement

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago →

Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

Sales Funnel

Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates. Greg Sterling on May 17, 2019 In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid … Continue reading Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud →