Twitter sues Elon Musk for attempting to back out of $44 billion buyout deal The suit sets the stage for a lengthy legal battle. I. Bonifacic @igorbonifacic Andrew Kelly / reuters Twitter is suing Elon Musk to force the Tesla and SpaceX CEO to complete his $44 billion acquisition of the social media company. … Continue reading Elon Musk accuses Twitter of fraud for hiding real number of fake accounts
Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic
Ad spend losses from fraud will cost US companies $23 billion this year. Constantine von Hoffman on April 27, 2022 E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It … Continue reading Edgemesh announces new feature to fight ad and click fraud
By Dan Woods April 13, 2022 For decades, cybersecurity experts have been held back by a relative lack of federal involvement across a range of issues in cyberspace. Now they’ve finally got their wish, but will the Bureau of Cyberspace and Digital Policy (CDP), which the State Department announced last week, focus on … Continue reading The new cyberspace agency needs to tackle fraud, not just cyberattacks
Tom-Chris Emewulu August 19, 2021 I’m yet to meet any e-commerce entrepreneur that loves the uphill journey of fighting fraudulent chargebacks. It’s a time-consuming process with only 22% chances of success (56 percent average of fraud-related chargebacks disputed multiplied by 40% average win rate). Yet, there are insider secrets that could swing the odds of … Continue reading The Ultimate Chargeback Response Template For Winning Friendly Fraud Professionally
Peter Navarro August 19, 2021 Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on a website, either to induce revenue for the host of the site or to drain the advertiser’s funds. Click fraud is widely experienced amongst the group of users who are doing PPC marketing. Many digital … Continue reading Click Fraud: Which Are the Primal Sources Doing It?
Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds by Laurie Sullivan @lauriesullivan, July 8, 2021 As the advertising landscape continues to rock brands, a report released today by DoubleVerify outlines the shifts — from growth in connected TV (CTV) and quality on programmatic buys to measures that improve performance and privacy. … Continue reading Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Peter Navarro June 23, 2021 Imagine that a customer visits your website and places an order for 10,000 dollars through a credit card. You verify the transaction is valid after it was approved by the card operator, and proceed to send the product within the agreed period. While you wait for the money to transfer … Continue reading How Businesses Can Protect Themselves from Chargeback Fraud
David DeCorte April 13, 2021 If you’ve operated in the eCommerce space for any significant length of time, you’ve probably run up against chargebacks at least once or twice. These bank-level payment reversals are more than minor inconveniences. Chargebacks mean lost sales revenue and merchandise, plus added fees and long-term threats to your business’s survival. … Continue reading Failing to Stop Third-Party Fraud Makes it Harder to Fight Friendly Fraud
Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
