Performance Forced By Agentic To Take New Ride Through Funnel by Laurie Sullivan , Staff Writer, January 12, 2026 Marketers and technologists have spent years developing omnichannel strategies, only for AI to change everything. As many have pointed out, autonomous agents don’t browse sites they find the products and make the purchase. It’s changing performance … Continue reading Performance Forced By Agentic To Take New Ride Through Funnel
Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. Chris Robson on March 20, 2025 When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story. Forcing … Continue reading Why forced choices reveal more customer insights than ratings
Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules A federal judge struck down part of a Texas law known as the Scope Act. karissa bell Tue, Sep 3, 2024 A federal judge has ruled that social media companies can’t be required to block certain types of … Continue reading Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules
Cherlynn Low @cherlynnlow Google has made Bard more widely available to users in the US and the UK today, and I have been spending some time with the company’s chatbot to see how its generative AI compares to ChatGPT and Bing AI. Like we saw in the screenshots Google provided with today’s announcement, … Continue reading Google forced to delay Bard AI’s EU launch over privacy concerns
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey. Stephanie Trovato on May 3, 2023 Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream … Continue reading The art of natural funneling: How to lead your readers without forced CTAs
Google Employee Who Protested A Contract With Israel Resigns by Laurie Sullivan @lauriesullivan, August 30, 2022 Ariel Koren — a product marketing manager for Google for Education who has worked for the Alphabet company for seven years — wrote a memo to colleagues announcing her plan to leave Google at the end of the week. Ariel, … Continue reading Google Employee Who Protested A Contract With Israel Resigns After Being Forced To Relocate
Micah Lally — April 1, 2020 The world can change on a dime, and all businesses can do is try to adapt as quickly and as effectively as possible. Sometimes, that means making the jump from operating in an official workplace setting to working remotely. Whether it’s because your organization is moving offices or because … Continue reading 6 Tips to Maintain Productivity When Teams Are Forced to Work Remotely
California Court Says Yelp Can’t Be Forced To Remove Negative Review by Wendy Davis @wendyndavis, July 3, 2018 California’s highest court ruled 4-3 on Monday that Yelp can’t be required to remove a negative post that sparked a defamation lawsuit. The ruling stems from a 2013 lawsuit brought by California attorney Dawn Hassell against a … Continue reading California Court Says Yelp Can’t Be Forced To Remove Negative Review
Don Dalrymple — May 5, 2017 Follow @dondalrymple— May 5, 2017 “The future belongs to those who learn more skills and combine them in creative ways.” ~ Robert Greene Things work … until they don’t. We bought stories previously that made sense. Advertising works because people pay attention. A horse and buggy is the way … Continue reading Reinvent Yourself Before You’re Forced To
Being apolitical may no longer be an option for brands in the Trump era. Greg Sterling on November 14, 2016 During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that … Continue reading Will brands be forced to take sides in a more polarized marketplace?
