Being apolitical may no longer be an option for brands in the Trump era. Greg Sterling on November 14, 2016 During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that … Continue reading Will brands be forced to take sides in a more polarized marketplace?
by Robert Brodo December 7, 2015 Follow @robrodoDecember 7, 2015 One of the most significant business trends of the last few years has been the unwelcome insertion of “Activist Investors” into organizations that are deemed to be “undervalued” because of overly complicated systems, lack of coordination across business units, and the “disproportionate” sharing of infrastructure … Continue reading Preparing Your Organization for the Impact of a Forced Business Unit Spin-off
